# Racy Auto Show Promos Bodensee Tuning World 2009 Ad Makes Car Detailing Hot By Marissa Brassfield | Published 2009-04-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bodensee-tuning-world-2009 References: [autoblog](http://www.autoblog.com/2009/04/16/bodensee-tuning-world-auto-show-commercial-turns-up-the-heat-ns/) & [tuningworldbodensee.de](http://www.tuningworldbodensee.de/) Hot cars and hot chicks go hand in hand, so it’s no wonder that the promo for the Bodensee Tuning World 2009 auto show in Germany has taken a page from Paris Hilton’s Carl’s Jr. ad. The racy Bodensee Tuning World 2009 promo features three gorgeous women outfitted in overalls detailing a car. You’ll see the similarities between this promo and the Paris Hilton Carl’s Jr. ad immediately, but the ad adds a dose of humor as it continues. The Bodensee Tuning World 2009 auto show will run between April 30 and May 3, with 250+ confirmed exhibitors. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 24% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Automotive Promotion:** Opportunity for automakers to create racy and attention-grabbing promotional campaigns, similar to the Bodensee Tuning World 2009 ad. - **Fusion of Motoring and Entertainment:** The use of humor and celebrity influence in auto show promotions presents an opportunity for an innovative fusion of motoring events and entertainment marketing. - **Gender Representation in Marketing:** With the Bodensee Tuning World 2009 promo featuring female models car detailing, there is an opportunity for brands to explore new ways of representing genders in marketing materials. ### Who This Affects Most - **Automotive:** Automakers and car enthusiasts can leverage racy promotional campaigns to attract attention and engage with target audiences. - **Event Management:** Event organizers and marketing agencies can take inspiration from the fusion of motoring and entertainment to create unique and memorable experiences for attendees. - **Advertising & Marketing:** Advertising agencies can explore innovative approaches to gender representation in marketing campaigns, drawing inspiration from the Bodensee Tuning World 2009 promo. ## Related on Trend Hunter - [AI-Enhanced Y2K Ads](https://www.trendhunter.com/trends/starwash-by-carls-jr.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Anniversary Automotive Condiments](https://www.trendhunter.com/trends/vw-gewrz-ketchup-brand.md) - [Car Education Clinics](https://www.trendhunter.com/trends/car-education-clinics-she-auto-knows-winter-car-clinic-returns-to-empower-w.md) - [Automobile Brand Hot Sauces](https://www.trendhunter.com/trends/cayenne-taste-drive.md) - [Auto-Branded Multimedia Experiences](https://www.trendhunter.com/trends/audi-haus.md) - [Bedazzled Sequin Luxe Cars](https://www.trendhunter.com/trends/mystique-allure.md) - [Iconic Doll Movie Cars](https://www.trendhunter.com/trends/1957-chevy-corvette.md)