# Mixed-Material 90s Sneakers The Bodega x ASICS 'Underground' Shoes Feature Retro & Modern Elements By Mary Van Puymbroeck | Published 2017-06-19 | Updated 2017-06-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bodega-x-asics References: [hypebeast](https://hypebeast.com/2017/6/bodega-asics-gel-mai-underground-closer-look) & [shop.bdgastore](https://shop.bdgastore.com/) One of the most intriguing designs of the year is the Bodega x ASICS Collaborative GEL-Mai 'Underground.' Originally seen in a video lookbook launching the collaboration, these mixed-materials sneakers will be released on June 23rd. The upper of the sneakers are made of a mix of ostrich, nubuck, pebbled leathers and suede. A semi-transparent outer sole, lavender jewel branding on the heel and a striped mesh tongue tie the look together while tangerine laces and an elastic ankle detail give the shoes a sporty vibe. The Bodega x ASICS sneakers feature special packaging and will come with lace options in white, lavender and tangerine. The contrasting colors and chunky sole lend a 90s aesthetic to the shoe. 90s styles have been popular with [Millennial](https://www.trendhunter.com/trends/scented-hair-and-body-mists) and [Gen Z](https://www.trendhunter.com/trends/find-the-fit-that-fits-you) consumers for their nostalgic and anti-conformist feel. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 87% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Mixed-material 90s Sneakers:** The mixed-material 90s sneaker trend creates innovation opportunities for clothing brands to fuse the latest fabrics and materials to meet consumers' changing fashion styles. - **Nostalgic Aesthetic:** Businesses can leverage the nostalgic appeal created by retro fashion trends such as chunky soles and contrasting colors to align product offerings with consumers' desire for old-school aesthetics. - **Special Packaging:** The trend of creating special packaging for exclusive product releases provides an avenue for businesses to tap into consumers' interest in limited availability items. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage the mixed-material sneaker trend to make low-risk offerings, meet consumer preferences and debut exclusive items with limited edition packaging. - **Retail:** Retailers can build competitive advantage by creating special releases with unique packaging and exclusive products in their stores and collaborations with designers. - **E-commerce:** Businesses in e-commerce can leverage the mixed-material 90s sneakers trend to tap into growing consumer demand for cross-platform purchases and exclusive drops through their online platform. ## Related on Trend Hunter - [Highly Technical Sleek Runners](https://www.trendhunter.com/trends/gelkayano-20-2.md) - [Bold Patterned Luxurious Sneakers](https://www.trendhunter.com/trends/gelds-trainer-14.md) - [Retro Aesthetic Lifestyle Trainers](https://www.trendhunter.com/trends/gelsekiran.md) - [Collaborative 90s-Era Sneakers](https://www.trendhunter.com/trends/new-balance-x-mita-sneakers-mt580.md) - [Retro Pastel Tonal Sneakers](https://www.trendhunter.com/trends/skyhand-shoes.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Stitched Accent Collaborative Sneakers](https://www.trendhunter.com/trends/gelkinetic-fluent.md) - [Pink-Tinged Technical Sneakers](https://www.trendhunter.com/trends/pink-glo-colorway.md) - [Stylish Technical Running Shoes](https://www.trendhunter.com/trends/small-wins-add-up.md)