# Buzzworthy Beer Cans Boddingtons Draught Bitter Beer Can Buzzes with Bold Flavor By Laura McQuarrie | Published 2014-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boddingtons References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/10/boddingtons-draught-bitter.html) & [jkrglobal](http://www.jkrglobal.com/) This packaging for Boddingtons Draught Bitter was designed to be bright and bold, appealing to a younger group of consumers. As a brand that likes to tout its confidence and irreverence, this design by jrk was designed to step outside [comparable products within the same category](https://www.trendhunter.com/trends/range-of-beers). As a symbol of Manchester’s hive of industry, the design includes a large uppercase B and actual bees, which help to counter the word "Bitters" and suggest that the beer has a sweetness to it, since it does have a slight floral aroma. With its bright yellow coloring, bold text and graphics, this is a surefire way to make sure that all eyes are on this [new beer can design](https://www.trendhunter.com/trends/modern-can), especially since the last time it was updated was 14 years ago. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 38% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Bright Packaging Design:** Opportunity for brands to appeal to younger consumers by creating bright and bold packaging designs. - **Incorporating Symbols and Icons:** Brands can use symbols and icons to create unique packaging that sets them apart from competitors. - **Updating Outdated Designs:** There is potential for brands to disrupt the market by updating outdated packaging designs and capturing consumer attention. ### Who This Affects Most - **Alcoholic Beverages:** Opportunity for alcoholic beverage companies to attract younger consumers by redesigning their packaging to be bright and bold. - **Graphic Design:** Brands can leverage graphic design to incorporate symbols and icons into their packaging, providing a unique selling point. - **Consumer Goods:** Companies in the consumer goods industry can disrupt the market by updating outdated packaging designs and appealing to modern consumers. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)