# Wine-Backed Self-Confidence Campaigns Bodacious Wine and Shiseido Launched a New Initiative By Elena Rahman | Published 2022-05-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bodacious-wine-and-shiseido References: [shiseido](https://www.shiseido.com/ca/en/bodacious/) Bodacious Wine and Shiseido recently came together in a collaborative campaign that celebrates self-expression. The wine company and the [global beauty brand](https://www.trendhunter.com/trends/shiseido-investment) have come together to inspire Canadians to be confident and creative. The campaign draws inspiration from putting on lipstick in the mirror in an act of self-recognition. Both brands came together to offer a [Shiseido lipstick](https://www.trendhunter.com/trends/nice-cans-x-cheekbone-beauty) with a purchase of a Bodacious wine at participating BC Liquor stores from May 1st to June 4th. The limited-time offer will also be available at [LCBO](https://www.trendhunter.com/trends/spot-the-stag) locations starting on May 22nd through June 18th. In addition, the collaboration opens a national contest opening on June 30th that gives participants a chance to wine beauty kits and special offerings. Image Credit: Bodacious Wine / Shiseido ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 77% | Activity: 99% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Self-expression Campaigns:** Brands can collaborate to launch initiatives that celebrate individuality and self-expression through limited-time offers and national contests. - **Beauty and Alcohol Collaborations:** Beauty and alcohol brands can partner to offer incentive-based purchases that promote brand loyalty and cross-industry marketing. - **Contest-based Marketing:** Contest-based campaigns that offer exclusive beauty kits and special promotions could drive consumer engagement and sales. ### Sectors Adopting This - **Beauty Industry:** Beauty companies can leverage partnerships with alcohol brands to create unique, cross-industry marketing campaigns that increase brand awareness. - **Alcohol Industry:** Alcohol companies can collaborate with beauty brands to offer exclusive promotions and limited-time offers that attract new customers and drive sales. - **Retail Industry:** Retail stores that carry both alcohol and beauty products could benefit from cross-promoting exclusive collaborations that incentivize purchases and drive foot traffic. ## Related on Trend Hunter - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Charitable Lip Beauty Initiatives](https://www.trendhunter.com/trends/watier.md) - [Personified Wine Campaigns](https://www.trendhunter.com/trends/pleasure-to-meet-you.md) - [Orange Wine Campaigns](https://www.trendhunter.com/trends/skin-contact.md) - [Empowering Cosmetics Campaigns](https://www.trendhunter.com/trends/lunar-new-year-2024.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Branded Women's Empowerment Ads](https://www.trendhunter.com/trends/branded-womens-empowerment.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md)