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# Printed Spring Lookbooks
Alessandra Ambrosio Goes Glam for the Bobstore Fall 2014 Campaign

By Farida Helmy | Published 2014-04-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bobstore-fall-2014
References: [fashiongonerogue](http://www.fashiongonerogue.com/alessandra-ambrosio-glam-bobstore-fall-2014-campaign/) & [bobstore.br](http://www.bobstore.com.br/wp/)

Looking ultra chic and seductively wild, Alessandra Ambrosio revs up her glam side for the latest Bobstore Fall 2014 Campaign.

Dressed in a bevy of prints that come in all their different spots, colors and textures, the Brazilian supermodel looks ravishing and charmingly naughty for the Brazilian fashion brand's new campaign lookbook.

The Bobstore Fall 2014 Campaign has the brunette bombshell smoldering in a flirty, dark and elegantly sizzling series of images with only a soft abstract wooden sculpture as a companion. Ambrosio leaves her [Victoria's Secret Angel](https://www.trendhunter.com/trends/swimwear-redefined) wings behind and replaces them with rich [animal prints, exotic tribal accents](https://www.trendhunter.com/trends/the-october-collection) and vibrantly bold embroideries.

Photographed by Eduardo Rezende and styled by Renata Correa, the model looks sexy and statuesque in the latest rock and roll chic looks from the Bobstore fall collection.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 54% | Activity: 5% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Printed Spring Lookbooks:** Opportunity for fashion brands to create visually appealing lookbooks featuring printed patterns and textures.

### Industries Being Reshaped

- **Fashion Industry:** Fashion brands can leverage the trend of printed spring lookbooks to showcase their latest collections and attract customers.

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