# Winter-Themed Ice Creams Baskin-robbins' Bobsled Brownie Ice Cream is a Seasonal Treat By Katherine Pendrill | Published 2018-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bobsled-brownie References: [brandeating](http://www.brandeating.com/2018/01/bobsled-brownie-ice-cream-returns-to-baskin-robbins-for-january-2018.html) & [facebook](https://www.facebook.com/BaskinRobbinsCA/photos/a.90834531046.118793.76747016046/10155756208336047/?type=3&theater) With winter in full swing and the PyeongChang Olympics less than a month away, [Baskin-Robbins](https://www.trendhunter.com/trends/butterscotch-blondie) has brought back its popular Bobsled Brownie ice cream as the January 2018's Flavor of the Month. Made with two types of ice cream and chewy [blonde brownie pieces](https://www.trendhunter.com/trends/brookies-cream-sundae), the flavor is a delicious way to enjoy ice cream throughout the winter months. Baskin-Robbins' Bobsled Brownie ice cream is a seasonal treat that combines milk chocolate mousse-flavored ice cream, with indulgent [butter caramel-flavored ice cream](https://www.trendhunter.com/trends/twix-caramel-crunch-ice-cream). The ice cream is then infused with pieces of blonde brownies and fudge crackle swirl. The ice cream can be enjoyed on its own, or as a Warm Brownie Sundae. While the holidays may be over, consumers are still eager to find indulgent treats that help them make the most of winter weather. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 21% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Ice Cream Flavors:** Businesses can capitalize on seasonal flavors to keep consumers interested and coming back throughout the year. - **Innovative Ice Cream Combinations:** Ice cream shops can experiment with unique flavor combinations to differentiate themselves in a crowded market. - **Winter-themed Desserts:** Expanding beyond traditional winter drinks like hot chocolate, entrepreneurs can create and promote winter-themed desserts to attract customers. ### Sectors Adopting This - **Ice Cream Shops:** Ice cream shops can increase sales and garner customer loyalty by offering seasonal flavors and unique combinations. - **Restaurants:** Restaurants can add winter-themed desserts like Baskin-Robbins' Bobsled Brownie to their menus to capitalize on consumer desire for indulgent treats during the winter months. - **Food Industry:** Food entrepreneurs can create and market winter-themed desserts like Baskin-Robbins' Bobsled Brownie to supermarkets and caterers, providing a unique offering for holiday parties and events. ## Related on Trend Hunter - [Blondie-Studded Ice Creams](https://www.trendhunter.com/trends/butterscotch-blondie.md) - [Christmas Treat Ice Creams](https://www.trendhunter.com/trends/peanut-butter-blossom-ice-cream.md) - [Cosmic-Themed Brownie Ice Creams](https://www.trendhunter.com/trends/galactic-brownie-ice-cream.md) - [Mexican Chocolate Ice Cream](https://www.trendhunter.com/trends/mexican-chocolate-brownie-ice-cream.md) - [Featured Ice Cream Flavors](https://www.trendhunter.com/trends/toffee-chocolate-chunk.md) - [Sundae-Inspired Ice Creams](https://www.trendhunter.com/trends/sundae-funday-ice-cream.md) - [Gingerbread-Flavored Ice Cream](https://www.trendhunter.com/trends/gingerbread-house-ice-cream.md) - [Cold Brew Ice Creams](https://www.trendhunter.com/trends/cookies-n-cold-brew-ice-cream.md) - [Coast-Inspired Ice Creams](https://www.trendhunter.com/trends/beach-day-ice-cream.md)