# The Ultimate Man Bag Sir Bob Gelfof's Mulberry Bag By Cowbag | Published 2008-03-10 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/bobs-your-uncle-geldofs-designer-bag-aid-for-mulbuerry References: [shoesaccessories.suite101](http://shoesaccessories.suite101.com/article.cfm/manbags_and_mulberry_designs) This is a trend which I don't really understand how it happened. Sir Bob Gelfof, has teamed up with Mulberry, a leading designer of [leather goods](https://www.trendhunter.com/trends/carry-bag), to create the 'Bob Bag'. The press released touts it as the ultimate [man bag](https://www.trendhunter.com/trends/pooch-bag) it is said to “have lot of compartments”. POA so I can't imagine it is that cheap and FYI it comes on pre-order only. Apparently it was all Bob's idea: **Implications** - Certain fashion items, such as purses and jewelry, are iconically associated with the female gender. Despite their potential for practicality and use, these items downplay masculinity in a society where masculinity is a heavily stressed. As a result, few men are willing to experiment with them. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 46% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Man Bags:** Design and marketing efforts that emphasize practicality and masculinity for men's bags could drive the growth of this trend. - **Gender-neutral Products:** Creating fashion items that are not exclusive to a certain gender could open up new markets and untapped populations of consumers. - **Celebrity Collaborations:** Partnering with celebrities as a form of product marketing and promotion could help extend brand reach and attract new audiences. ### Industries Being Reshaped - **Fashion and Luxury Goods:** Designing high-end bags that cater to practicality and masculinity for men could succeed in this industry. - **Marketing and Advertising:** Promoting gender-neutral products to expand audience demographic appeal would be an opportunity for this industry. - **Entertainment and Media:** Partnering with celebrities to endorse products and build brand recognition could be a disruptive innovation for this industry. ## Related on Trend Hunter - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Cruelty-Free Men's Accessories](https://www.trendhunter.com/trends/utilityinspired-mens-bags.md) - [Quilted Luxury Bags](https://www.trendhunter.com/trends/mulberry-softie.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md) - [Genuine Leather Fashion Bags](https://www.trendhunter.com/trends/carry-bag.md) - [Whale-Shaped Dynamic Luxury Bags](https://www.trendhunter.com/trends/whale-baguette-bag.md) - [Lobster-Shaped Luxury Bags](https://www.trendhunter.com/trends/lobster-bag.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Microscopic Handbag Designs](https://www.trendhunter.com/trends/microscopic-handbag.md)