# Peanut Butter Oat Bars Bob's Red Mill Launched Bob's Better Bars at the Winter Fancy Food Show By Laura McQuarrie | Published 2019-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bobs-better-bars References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4016-debuting-at-the-winter-fancy-food-show) & [bobsredmill](https://www.bobsredmill.com/shop/bars.html) At the Winter Fancy Food Show this month, [Bob's Red Mill](https://www.trendhunter.com/trends/vanilla-shake-homestyle-granola) launched a new range of [Bob's Better Bars](https://www.trendhunter.com/trends/overnight-protein-oats), which were inspired by a family recipe from founder Bob Moore's wife, Charlee. These oat bars are made without gluten, soy, dairy or eggs, yet they are packed with up to seven grams of protein and contain a low amount of sugar. The oat bars are offered in a range of comforting and decadent flavors like Peanut Butter Jelly, Peanut Butter Apple Spice and [Peanut Butter Chocolate](https://www.trendhunter.com/trends/peanut-butter-chocolate-brownie). With oat milk emerging as the hottest alternative milk beverage on the market, consumers are also turning their attention to other innovative oat-based products and snacks that reach far beyond what people have come to know as a nourishing, dependable and affordable breakfast food. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 53% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Oat-based Snacks:** Opportunity to innovate and create a variety of nutritious and flavorful oat-based snacks beyond traditional breakfast foods. - **Alternative Milk Products:** Disruption potential in developing innovative and sustainable alternative milk products, such as oat milk, that meet the growing demand for plant-based options. - **Gluten-free Food:** Room for disruption in the gluten-free food industry by offering gluten-free alternatives that are both healthy and delicious. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to tap into the market for oat-based snacks and alternative milk products. - **Health and Wellness:** Disruptive innovation potential in the health and wellness industry by offering gluten-free and nutritious food options. - **Plant-based Products:** Opportunity for companies in the plant-based industry to expand their product lines and offer more gluten-free and oat-based options. ## Related on Trend Hunter - [Plant-Based Protein Bars](https://www.trendhunter.com/trends/bobos-1.md) - [Figgy Oat-Based Snack Bars](https://www.trendhunter.com/trends/bobos-fig-bars.md) - [Chocolatey Gluten-Free Bars](https://www.trendhunter.com/trends/glutenfree-bar.md) - [Peanut Butter-Packed Snack Bars](https://www.trendhunter.com/trends/stuffed-oat-bars.md) - [Indulgent Refrigerated Oat Bars](https://www.trendhunter.com/trends/chilled-oat-bars.md) - [Refrigerated Oat Bars](https://www.trendhunter.com/trends/refrigerated-oat-bars.md) - [Soft-Baked Flapjack Snack Bars](https://www.trendhunter.com/trends/flapjack-oat-bars.md) - [Baked Breakfast Bars](https://www.trendhunter.com/trends/soft-baked-oat-bars.md) - [Birthday Cake Oat Bars](https://www.trendhunter.com/trends/birthday-cake-oat-bars.md)