# Sandwich-Flavored Soft-Baked Cookies Bobo's PB&Js Come in Two Flavors By Michael Hemsworth | Published 2023-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bobos-pbjs References: [snackandbakery](https://www.snackandbakery.com/articles/108862-bobos-introduces-its-take-on-the-classic-peanut-butter-and-jelly-sandwich) & [eatbobos](http://www.eatbobos.com/)  The [Bobo's PB&Js](https://www.trendhunter.com/trends/bobos-fig-bars) cookies are a soft-baked treat that offers a new take on the [classic sandwich recipe](https://www.trendhunter.com/trends/favewich-sb-grape) for consumers of all ages to enjoy. The cookies come in two flavors including [Strawberry and Grape](https://www.trendhunter.com/trends/pbj-pop-grape-and-strawberry), which are both crafted with whole grain oats for the soft-baked portion. The shelf-stable cookies are easy to enjoy out of the house without having to deal with any preparation or mess thanks to their convenient, single-serve format. The cookies each contain 17-grams of whole grains in every serving. Founder Beryl Stafford spoke on the Bobo's PB&Js cookies saying, "We’ve reimagined the traditional peanut butter and jelly sandwich with a shelf stable version without the prep or the mess and it’s easy to take anywhere. It’s a trip down memory lane that can keep up with today's busy lifestyles.” Image Credit: Bobo's ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 39% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sandwich-inspired Snacks:** Opportunity for companies to innovate and create new snack offerings based on sandwich flavors and ingredients. - **Convenient Single-serve Snacks:** Opportunity for companies to create shelf-stable snack products that are easy to enjoy on-the-go without preparation or mess. - **Whole Grain Snacks:** Opportunity for companies to focus on using whole grain ingredients in snack products to appeal to health-conscious consumers. ### Sectors Adopting This - **Snack Foods:** Companies in the snack food industry can focus on creating new sandwich-inspired snacks, convenient single-serve options, and whole grain products. - **Bakery:** Bakery companies can innovate by creating new baked goods that incorporate sandwich flavors and ingredients, as well as focusing on the convenience and health benefits of their products. - **Convenience Foods:** In the convenience food industry, there is an opportunity to create new shelf-stable snack products that are easy to enjoy on-the-go, while also incorporating whole grain ingredients for added health benefits. ## Related on Trend Hunter - [Sandwich-Inspired Snack Bites](https://www.trendhunter.com/trends/pbj-oat-bites.md) - [PB&J-Inspired Snack Bars](https://www.trendhunter.com/trends/no-bread-pbj.md) - [Flavor-Focused Protein Bars](https://www.trendhunter.com/trends/bobos-protein-bars.md) - [Nutritious Soft-Baked Cookies](https://www.trendhunter.com/trends/oatmeal-cranberry-cookies.md) - [Sandwich-Inspired Crepe Snacks](https://www.trendhunter.com/trends/peanut-butter-and-grape-filled-crpes-togo.md) - [Single-Serve Sweet Sandwiches](https://www.trendhunter.com/trends/chocolate-peanut-butter-graham-sandwiches.md) - [Figgy Oat-Based Snack Bars](https://www.trendhunter.com/trends/bobos-fig-bars.md) - [Nostalgic Snack Launches](https://www.trendhunter.com/trends/nostalgic-snack.md) - [Summertime Refreshment Oat Snacks](https://www.trendhunter.com/trends/bobos-strawberry-lemonade-oat-bites.md)