# Figgy Oat-Based Snack Bars Bobo's Fig Bars Come in Blueberry and Original Fig Flavors By Michael Hemsworth | Published 2024-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bobos-fig-bars References: [snackandbakery](https://www.snackandbakery.com/articles/112212-bobos-adds-fig-bars-to-its-line-of-oat-based-snacks) & [eatbobos](https://eatbobos.com)  [Bobo's Fig Bars](https://www.trendhunter.com/trends/bobos-strawberry-lemonade-oat-bites) are being added to the snack brand's product portfolio to provide consumers with an [oat-based snack option](https://www.trendhunter.com/trends/tribe-x-wildfarmed-flapjacks) to try out that are naturally sweet and high in whole grains. The bars are positioned as a new twist on the brand's classic oat bars, and feature the [natural sweetness of figs](https://www.trendhunter.com/trends/figs-in-blankets) along with the heartiness of oats in every bite. The snack bars come in two flavors including Blueberry and Original Fig, which are both Kosher, non-GMO, certified gluten-free, vegan, made with 100% whole grain oats and reported to be lower in sugar than other fig bars on the market. Founder Beryl Stafford spoke on Bobo's Fig Bars saying, "We couldn’t wait to launch our new Fig Bars. This recipe is something we’ve been working on for quite some time now because we wanted to make sure they were both delicious and made with the highest quality of ingredients that will deliver a bold flavor with every bite. Whether you're on the go or just need a little pick-me-up, we wanted to create bars that would be every consumer's tasty companion for any adventure.” Image Credit: Bobo's ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 28% | Activity: 39% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Oat-based Snacking:** The proliferation of oat-based snacks taps into consumer demand for whole grain alternatives that combine health benefits with convenience. - **Ingredient Transparency:** A growing focus on ingredient transparency is driving brands to highlight Kosher, non-GMO, and gluten-free certifications on product labels. - **Natural Sweeteners:** Consumer preference for naturally sweetened products sees the use of figs as a healthier alternative to artificial sugars in snack foods. ### Who This Affects Most - **Healthy Snacks:** The health-conscious snack industry is expanding with products that cater to dietary preferences such as vegan and gluten-free. - **Functional Foods:** Functional foods sector benefits from products like these fig bars that combine nutritional value with convenience for busy lifestyles. - **Plant-based Foods:** Plant-based food industry sees growth with the inclusion of vegan and non-GMO certified products that appeal to a broader range of consumers. ## Related on Trend Hunter - [Flavor-Focused Protein Bars](https://www.trendhunter.com/trends/bobos-protein-bars.md) - [Summertime Refreshment Oat Snacks](https://www.trendhunter.com/trends/bobos-strawberry-lemonade-oat-bites.md) - [Plant-Based Protein Bars](https://www.trendhunter.com/trends/bobos-1.md) - [Summer-Themed Oat Bites](https://www.trendhunter.com/trends/bobos-peach-pie-stuffd-oat-bites.md) - [Chocolatey Gluten-Free Bars](https://www.trendhunter.com/trends/glutenfree-bar.md) - [Smart Snacking Bakery Bars](https://www.trendhunter.com/trends/natures-bakery-snack-bars.md) - [Birthday Cake-Flavored Oat Bars](https://www.trendhunter.com/trends/birthday-cake-oat-bar.md) - [Birthday Cake Oat Bars](https://www.trendhunter.com/trends/birthday-cake-oat-bars.md) - [Soft-Baked Flapjack Snack Bars](https://www.trendhunter.com/trends/flapjack-oat-bars.md)