# Sweet Football-Shaped Biscuits Bojangles' is Updating It's Bo-Berry Biscuits for Football Season By Katherine Pendrill | Published 2016-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boberry-biscuits References: [chewboom](http://www.chewboom.com/2016/08/23/bojangles-brings-back-football-shaped-bo-berry-biscuits/) & [bojangles](https://www.bojangles.com/menu/m/sweets/) Southeastern fast food chain [Bojangles](https://www.trendhunter.com/trends/boberry-cobbler)' is giving its famous Bo-Berry Biscuits an update for the upcoming football season. While biscuits are not the first thing most people think of when discussing the best [tailgating snacks](https://www.trendhunter.com/trends/tailgate-meal), Bojangles' is hoping to change that mindset with its adorable, football-themed treats. To celebrate the start of the 2016 NFL season, Bojangles' Bo-Berry Biscuits will now come in a sporty [football shape](https://www.trendhunter.com/trends/football-trays). To complete the football-inspired design, the biscuits will be topped with a sweet icing dressed in the pattern of football laces. Additionally, the Football-Shaped Bo-Berry Biscuits will feature baked-in Bo-Berries for a sweeter version of the chain's original biscuits. The new Football-Shaped Bo-Berry Biscuits demonstrate how fast food restaurants can make slight alternations to existing products to tailor them to different occasions and seasonal events. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Themed Food:** Fast food restaurants can attract more customers by creating products that are tailored to different occasions and events by adding themed inspired shapes and designs. - **Innovative Product Design:** Innovative product design can help fast food chains differentiate their brand and products from competitors and increase customer loyalty. - **Customization Options:** Fast food restaurants can allow customers the flexibility to customize their food to their preferences, creating a personalized experience and increasing customer satisfaction. ### Sectors Adopting This - **Fast Food Industry:** The fast food industry can increase customer engagement and loyalty by offering products that are tailored to specific occasions and events. - **Food and Beverage Manufacturing:** Food and beverage manufacturers can incorporate innovative product design in their product development and increase their market share and sales. - **Sports and Entertainment Industry:** The sports and entertainment industry can benefit from partnerships with fast food chains and create co-branded products that cater to the fans during the events or occasions. ## Related on Trend Hunter - [Fruity Biscuit-Based Cobblers](https://www.trendhunter.com/trends/boberry-cobbler.md) - [Biscuit-Inspired Berry Cookies](https://www.trendhunter.com/trends/boberry-cookies.md) - [Buttermilk Blueberry Biscuit Sandwiches](https://www.trendhunter.com/trends/sausage-boberry-biscuit-sandwiches.md) - [Hand-Breaded Chicken Bites](https://www.trendhunter.com/trends/bo-bites.md) - [Football-Themed Donut Snacks](https://www.trendhunter.com/trends/football-products.md) - [Autumnal QSR Biscuit Desserts](https://www.trendhunter.com/trends/salted-caramel-apple-crisp.md) - [Spooky Drive-Thru Experiences](https://www.trendhunter.com/trends/boojangles.md) - [Football-Themed Pastry Treats](https://www.trendhunter.com/trends/footballthemed-pastry-treats.md) - [Football-Themed Donut Collections](https://www.trendhunter.com/trends/krispy-kreme-championship-dozen.md)