# International Flavor Gin Cocktails Bobby’s Dry Gin Cocktails are Arriving in Two Flavors By Michael Hemsworth | Published 2022-06-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bobbys-dry-gin-cocktails References: [retailtimes](https://www.retailtimes.co.uk/bobbys-schiedam-dry-gin-launches-two-rtds-for-summer/) & [bobbysdrygin](http://bobbysdrygin.com/)  These [Bobby’s](https://www.trendhunter.com/trends/bobbys-burgers) Dry Gin cocktails are arriving from the Dutch-Indonesian gin and jenever brand as a series of ready-to-drink refreshments perfect for summertime enjoyment. Featuring a 9% ABV, the canned cocktails come in two flavors including the [G&T](https://www.trendhunter.com/trends/canned-non-alcoholic-spirits) and the Pink Lemonade, which both maintain a premium taste achieved with premium ingredients. Each of the cocktails are branded with the traditional Ikat pattern from Indonesia, which gives them a decidedly eye-catching profile on store shelves. The Bobby’s Dry Gin cocktails are being launched in the UK for £3.50 each per 250ml can and are expected to be a hit amongst consumers seeking out a [premium premixed libation](https://www.trendhunter.com/trends/served-cocktails) for the summer season. The drinks speak to the increasing demand for premium alcoholic refreshments as consumers seek out quality and convenience. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 37% | Activity: 25% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Premium Ready-to-drink Cocktails:** There is an opportunity to innovate in the production of high-quality, ready-to-drink cocktails that are easy, convenient and enjoyable for consumers. - **Indonesian-inspired Packaging:** The use of traditional Indonesian design can give the brand and its products a unique and eye-catching appearance, leading to opportunities for market differentiation. - **Flavored Gin Drinks:** With the increased popularity of gin, there is potential for innovation in the production of flavored gin-based beverages that meet the unique tastes and preferences of consumers. ### Sectors Adopting This - **Alcoholic Beverages:** This industry has an opportunity to expand and innovate in the production of high-quality, ready-to-drink alcoholic beverages, which are increasingly popular with consumers looking for convenience and quality. - **Packaging and Labeling:** The packaging and labeling industry can offer unique designs and materials to stand out on the market shelf complementing branding of the product and gaining a competitive advantage. - **Food and Restaurants:** Restaurants, bars, and food service companies can offer an array of flavored gin-based cocktails with limited alcohol levels, catering to consumers looking for refreshments with unique tastes to enhance the customer experience. ## Related on Trend Hunter - [Convenient Canned Classic Cocktails](https://www.trendhunter.com/trends/gibsons-london-dry-gin-tonic.md) - [Mixology-Inspired Canned Gin Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-cocktails.md) - [On-Tap Gin Brand Cocktails](https://www.trendhunter.com/trends/nicholson-gin-premixed-cocktails.md) - [Mixologist-Grade Canned Cocktails](https://www.trendhunter.com/trends/be-canned-cocktails.md) - [Easy Drinking Canned Cocktails](https://www.trendhunter.com/trends/shake-baby-shake-flavors.md) - [Ready-to-Pour Bottled Cocktails](https://www.trendhunter.com/trends/de-kuyper-cocktails.md) - [Citrusy Canned Cocktails](https://www.trendhunter.com/trends/four-pillars-rare-dry-gin-tonic.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Botanical Booze-Free Beverages](https://www.trendhunter.com/trends/bax-botanics.md)