# Ultra-Secure Commuter Backpacks The Bobby Urban Offers Three-Factor Security and Ample Cargo Space By Justin Lam | Published 2018-04-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bobby-urban References: [yankodesign](http://www.yankodesign.com/2018/04/13/this-bag-has-three-factor-security/) & [kickstarter](https://www.kickstarter.com/projects/257670560/bobby-urban-the-safest-travel-backpack-by-xd-desig) XD Design has a bit of a reputation for designing criminal-confusing bags, but its latest Bobby Urban is sure to keep thieves at bay with its [three-factor security](https://www.trendhunter.com/trends/coalax-lancer300). Building on the original Bobby backpack design, this new bag further hides the zipper in a more confounding position and secures the contents of the bag with a cut-proof fabric. Not only is the zipper secured by a hidden location, but XD Design has gone on to accompany the only point of entry with a steel reinforced combination lock. The roll top design of the Bobby Urban gives the backpack a massive 27 liters of capacity when unrolled, making it an ideal pack for [everyday commutes and long excursions](https://www.trendhunter.com/trends/traverse-backpack). The interior features several compartments for items of varying sizes, while larger items can be easily strapped to the exterior of the bag using the additional netting provided. The Bobby Urban also offers an [RFID secure pocket](https://www.trendhunter.com/trends/slnt-incognito-faraday-backpack) to ensure an added level of digital security to compliment the physical ones offered. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 99% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Three-factor Security:** Opportunity for designing products with enhanced security measures that utilize multiple layers of protection. - **Cut-proof Fabric:** Potential for developing materials that are resistant to cutting or slashing, providing increased protection for belongings. - **RFID Security:** Demand for incorporating RFID secure pockets in products to safeguard digital information against unauthorized access. ### Where This Applies - **Fashion Accessories:** Disruptive innovation opportunities in the fashion accessories industry through the development of secure and stylish products. - **Travel and Luggage:** Opportunities to revolutionize the travel and luggage industry by introducing backpacks with advanced security features and increased carrying capacity. - **Digital Security:** Potential for disruptive innovation in the digital security industry by creating products that offer both physical and digital protection for personal belongings. ## Related on Trend Hunter - [Minimalist Commuter Backpacks](https://www.trendhunter.com/trends/minimalist-commuter-backpack.md) - [One-Touch Access Backpacks](https://www.trendhunter.com/trends/watson-the-pack-30.md) - [Organization-Forward Backpack Drops](https://www.trendhunter.com/trends/matrix-backpack.md) - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [Low-Profile Connectivity-Blocking Backpacks](https://www.trendhunter.com/trends/slnt-incognito-faraday-backpack.md) - [Anti-Theft Backpack Straps](https://www.trendhunter.com/trends/loopit.md) - [Consummate Carry-On Backpacks](https://www.trendhunter.com/trends/international-travel-backpack.md) - [EDC Urbanite Backpack Designs](https://www.trendhunter.com/trends/traverse-backpack.md) - [Trackable Travel Tech Backpacks](https://www.trendhunter.com/trends/scapade-airpack-backpack.md)