# Trailblazing Parenthood Podcasts Milk Drunk: The Podcast by Bobbie Shares Empowering Conversations By Laura McQuarrie | Published 2023-04-20 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/bobbie References: [businesswire](https://www.businesswire.com/news/home/20230406005239/en/Bobbie-Expands-into-Lifestyle-with-Brand-Podcast-and-Industry-First-Merch-Store-as-Mom-Founded-Company-Continues-to-Change-the-Cultural-Conversation-for-Modern-Parents) & [milk-drunk](https://milk-drunk.com/bobbie-launches-milk-drunk-the-podcast/)  By talking about everything from surrogacy and sleep training to [breastfeeding](https://www.trendhunter.com/trends/maia), Bobbie is on a mission to change the way parents make parenting choices and talk about them. Milk Drunk, the podcast by Bobbie pairs one notable parent and one parenting expert to share hard-learned lessons and "what-I-wish-I-knews." Bobbie stands out as a female-founded and mom-led [baby formula company](https://www.trendhunter.com/trends/nara-organics), as well as an innovator in the baby formula category with its European-style organic product that meets the [FDA's](https://www.trendhunter.com/trends/bobbie-organic-gentle) nutritional requirements in the USA. Bobbie continues to reshape conversations on modern parenting with its podcast, which tackles the stigma associated with feeding choices. According to Bobbie, "one in two moms admit to lying about their feeding choices but 83% of parents turn to formula during their baby’s first year." ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 2% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Key Themes Behind This Trend - **Parenting Podcasts:** The rise of parenting podcasts presents opportunities for innovative discussions and promotions in the baby formula market and beyond. - **Mom-founded Companies:** The success of Bobbie as a mom-founded baby formula company highlights a potential trend towards more female-led entrepreneurship in baby and child products. - **Feeding Choice Stigma:** The Milk Drunk podcast's focus on the stigma around feeding choices could lead to new innovations in feeding products and marketing strategies that aim to reduce the negative assumptions and judgment around different feeding practices. ### Where This Applies - **Baby Formula:** As an innovator and disruptor in the baby formula category, Bobbie provides an example of how new, organic, and FDA-compliant products can appeal to parents and create new opportunities for differentiation and customer loyalty. - **Parenting Products:** The success of the Milk Drunk podcast highlights the potential for parenting product companies that prioritize education and empowerment for parents on sometimes-taboo topics such as sleep training or feeding choices. - **Podcast Advertising:** As more and more people turn to podcasts for information and entertainment, advertising opportunities exist for companies that create relevant products and services for parents, such as baby food delivery or child care services. ## Related on Trend Hunter - [Customized Lactation Support Hubs](https://www.trendhunter.com/trends/the-feeding-room.md) - [Stigma-Breaking Motherhood Billboards](https://www.trendhunter.com/trends/molly-baz1.md) - [Whole Milk Infant Formulas](https://www.trendhunter.com/trends/whole-milk-infant-formula.md) - [Parental Advocacy Campaigns](https://www.trendhunter.com/trends/the-b-is-for-bobbie.md) - [Organic Whole Milk Infant Formulas](https://www.trendhunter.com/trends/organic-whole-milk-infant-formula.md) - [On-Demand Infant Formulas](https://www.trendhunter.com/trends/bobbie-uber-eats.md) - [Organic Milk-Based Baby Formulas](https://www.trendhunter.com/trends/bobbie-organic-gentle.md) - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md)