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# Creepy Squid Masks
Bob Basset Works Leather Into Tentacular Wearable Art

By Shelby Lee Walsh | Published 2009-06-06 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/bob-basset-works-leather
References: [bobbasset](http://bobbasset.com/)

Bob Basset is one (literally) hardcore artist. Subculture enthusiasts are obsessed with his steampunk art in the Ukraine. His work ranges from [black leather pilot masks](https://www.trendhunter.com/trends/moynat-x-kasing) to [leather squid masks](https://www.trendhunter.com/trends/louis-vuitton-octopus).

Some may find these freaky accessories creepy, but have a look at the gallery above and you can see the artistry that Bob Basset puts into his pieces.

**Implications** - [Subcultures are fascinating](https://www.trendhunter.com/trends/wildest-ones-yet), but most are afraid to explore its various aspects due to its stray from the unconventional; however, the mainstream is intrigued with its lifestyle/cult-like quality. Businesses are using subcultures as a way of introducing the mainstream to a whole new world they may not have been exposed to. A fine balance between transforming a product or art piece into something that retains its rawness combined and yet appeals to the mainstream is what businesses should aim for.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 88% | Activity: 65% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Why This Trend Is Growing

- **Steampunk Art:** The rise of steampunk subculture provides opportunities for businesses to tap into this niche market and create unique products or art pieces.
- **Leather Masks:** The popularity of leather masks as wearable art opens up new opportunities for designers to create unique pieces for fashion-forward consumers.
- **Subculture Marketing:** Businesses can leverage the intrigue and curiosity around subcultures to introduce the mainstream to a new world and create engaging marketing campaigns.

### Industries Being Reshaped

- **Fashion:** Designers in the fashion industry can tap into the popularity of leather masks and steampunk art to create unique and trendy products.
- **Art:** The rise of niche art subcultures, such as steampunk, presents opportunities for artists to create unique and sought-after pieces for collectors.
- **Marketing and Advertising:** Businesses can capitalize on the curiosity and intrigue around subcultures to create engaging marketing campaigns and attract new customers.

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