# Overboard Cheese Giveaways Tillamook is Giving Away a Boatload of Cheese for National Cheddar Day By Laura McQuarrie | Published 2025-02-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/boatload-of-cheese References: [tillamook](https://www.tillamook.com/boatload-of-cheese)  In celebration of National Cheddar Day, [Tillamook County Creamery Association](https://www.trendhunter.com/trends/block-jams) is giving cheese lovers the chance to enter to win a boatload of cheese—the equivalent of nearly a metric ton of [Tillamook cheese](https://www.trendhunter.com/trends/tillamook-spicy-cheese). The 1909 lbs. that will be given away tells the story of the Tillamook co-operative's founding on February 13th, 1909, and this over-the-top giveaway kicks off the brand's 116th year and a campaign that celebrates where it all started with the [Morning Star's](https://www.trendhunter.com/trends/morning-expert) maiden voyage. Although one winner will come away with tons of cheese to snack on and share with others, Tillamook is also giving the first 15,000 people who enter a free cheese coupon worth up to $6. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 48% | Activity: 53% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Experiential Marketing Campaigns:** Brands are leveraging unique celebratory events like large-scale giveaways to create memorable experiences that engage customers on a deeper level. - **Nostalgia-driven Branding:** Companies are revisiting their historical roots and pioneering moments to deepen consumer connection through sentimental storytelling. - **Massive Product Giveaways:** Massive giveaways are being used as a strategic tool to drive consumer excitement and broaden brand reach by offering substantial physical rewards. ### Where This Applies - **Dairy Products Industry:** Niche marketing opportunities in the dairy sector are expanding as companies implement creative distribution strategies to capture consumer interest. - **Food and Beverage Marketing:** The food and beverage industry's promotional approaches are evolving with increased focus on integrating historical and emotional narratives into branding efforts. - **Consumer Engagement Platforms:** The rise of interactive consumer engagement platforms allows brands to connect with their audience through personalized and large-scale promotional events. ## Related on Trend Hunter - [Goat Cheese-Themed Sweepstakes](https://www.trendhunter.com/trends/goat-cheese-for-days-sweepstakes.md) - [Complimentary Pasta Promotions](https://www.trendhunter.com/trends/bob-evans-national-mac-and-cheese-day.md) - [Cheese-Inspired Albums](https://www.trendhunter.com/trends/block-jams.md) - [Block-Style Mozzarella Cheeses](https://www.trendhunter.com/trends/tillamook-county-creamery-association.md) - [Laughing Contract Sweeepstakes](https://www.trendhunter.com/trends/laughing-contract-sweeepstakes.md) - [Three-in-One Shredded Cheeses](https://www.trendhunter.com/trends/extra-sharp-triple-white-cheddar-shreds.md) - [Food-Inspired Costume Contests](https://www.trendhunter.com/trends/kraft-natural-cheese.md) - [High-Quality Frozen Dishes](https://www.trendhunter.com/trends/tillamook.md) - [Speaker-Shaped Cheese Containers](https://www.trendhunter.com/trends/queso-to-go.md)