# Pure Carrot Spirits Boardroom Spirits' C is 92-Proof Alcohol Made Entirely from Carrots By Joey Haar | Published 2017-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boardroom-spirits-c References: [foodandwine](http://www.foodandwine.com/cocktails-spirits/finally-carrots-available-in-alcoholic-beverage-form) & [boardroomspirits](http://boardroomspirits.com/carrot.html) [Boardroom Spirits](https://www.trendhunter.com/trends/boardroom-spirits)' C, a new 92-proof alcohol, would be a favorite among the likes of Bugs Bunny, Reader Rabbit, and the March Hare — were those characters to enjoy a cocktail now and then. That's because the new liquor is made entirely from carrots. According to its creator and the co-founder of Boardroom Spirits, it's made from "literally a ton of carrots, ground down, fermented, and distilled to capture the flavor and essence of that vegetable." Unlike vodka, which is ideally meant to be scentless and tasteless, Boardroom Spirits' C is intentionally designed to summon the earthy sweetness of carrots. As such, quality control is essential with the beverage. Of the approximately 2,000 pounds of carrots that make up a batch of C, each individual vegetable is inspected by hand to make sure no rotten or bruised roots make it. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 37% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Vegetable-based Alcohol:** There is a growing trend towards using non-traditional vegetables in the production of alcoholic beverages. - **Sustainable Production:** More and more companies are focusing on sustainable production methods that involve using locally sourced produce to create their products. - **Alternative Flavor Profiles:** With the rise of craft distilleries, more individuals are exploring the potential of using unconventional flavor profiles in their alcoholic beverages. ### Where This Applies - **Alcoholic Beverage Manufacturing:** Companies in this industry should focus on developing unique and sustainable production methods as well as experimenting with less traditional flavor profiles. - **Sustainable Agriculture:** The trend of using locally sourced produce in the creation of alcoholic beverages presents an opportunity for the sustainable agriculture industry to expand their offerings and cater to the unique demands of distilleries. - **Craft Distillery:** Craft distilleries should focus on experimenting with unconventional ingredients and flavor profiles to offer unique products that cater to evolving consumer tastes. ## Related on Trend Hunter - [Carrot-Based Cocktail Mixers](https://www.trendhunter.com/trends/bunny-mary.md) - [Asparagus-Made Spirits](https://www.trendhunter.com/trends/british-asparagus-vodka.md) - [Whey-Based Vodka Spirits](https://www.trendhunter.com/trends/cowcohol.md) - [Cocktail-Ready Hemp Spirits](https://www.trendhunter.com/trends/cantrip-elixir.md) - [Pressed Apple-Based Spirits](https://www.trendhunter.com/trends/upstate-vodka.md) - [Sugar-Free Low-Proof Vodkas](https://www.trendhunter.com/trends/body-vodka.md) - [High-Quality Vodkas](https://www.trendhunter.com/trends/highquality-vodka.md) - [Traditionally Made Narrative Alcohols](https://www.trendhunter.com/trends/copper-in-the-clouds.md) - [Ethical Cucumber Liqueurs](https://www.trendhunter.com/trends/fair-cucumber.md)