# Archival Skate Sneaker Reissues Reebok & Icecream Brought Back The Board Flip in Two New Colorways By Adam Harrie | Published 2026-05-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/board-flip References: [news.reebok](https://news.reebok.com/latest-news/reebok-x-icecream-bring-the-board-flip-back-in-watermelon-and-pink-lemonade-colorway-in-2026/s/fad886e7-de69-4d7c-97a9-78c286bd7f83)  [Reebok](https://www.trendhunter.com/trends/board-flip-1) and Icecream brought back the 'Board Flip,' a shoe [co-created by Pharrell Williams](https://www.trendhunter.com/trends/black-ice) that first launched in 2005, now available in Watermelon and Pink Lemonade colorways following a return at ComplexCon Las Vegas in 2025. The Reebok Icecream Board Flip features a leather upper with perforated panels, a suede eyestay, a textured rubber toe cap and an embroidered Bones and Cones logo on the heel, priced at $150. An exclusive drop launches on May 1 at bbcicecream.com, with a global release on May 6 at reebok.ca. The shoe ships in a custom Icecream box and includes two lace options and skate-ready tread. Reebok and Icecream show how [reviving culturally rooted skate silhouettes](https://www.trendhunter.com/trends/kokkoi-sole) can connect with new audiences while preserving the design details that made them iconic. Image Credit: Reebok x Icecream ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 67% | Activity: 67% | Freshness: 72% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Archival Sneaker Reissues:** Reviving classic models with original design details and modern production can redefine product life cycles and consumer demand for nostalgic drops. - **Heritage Collaborations:** Collaborations between legacy brands and cultural figures are reshaping brand equity by fusing historical authenticity with contemporary cultural cachet. - **Skatewear Aesthetic Mainstreaming:** The migration of skate-specific design elements into broader fashion assortments is altering category boundaries and consumer expectations for performance and style. ### Industries Being Reshaped - **Footwear Manufacturing:** Integrating archival tooling and new materials within existing supply chains is enabling differentiated product offerings that challenge standard production paradigms. - **Fashion Retail:** Limited drops and exclusive launch windows are transforming inventory strategies and customer acquisition models across e-commerce and brick-and-mortar channels. - **Streetwear Marketing:** Story-driven campaigns centered on cultural authenticity and collectible packaging are shifting how brands monetize scarcity and community engagement. ## Related on Trend Hunter - [Athlete Collaborative Sneaker Series](https://www.trendhunter.com/trends/angel-reese-1.md) - [Cartoon-Themed Shoe Collections](https://www.trendhunter.com/trends/reebok-x-sesame-street.md) - [Limited-Edition Beach Sandals](https://www.trendhunter.com/trends/reef-x-ebony-beach-club.md) - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/933-sneaker.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Roller Heritage Streetwear](https://www.trendhunter.com/trends/flippers-fashion-collection.md) - [Elevated Classic Sneaker Silhouettes](https://www.trendhunter.com/trends/classic-sneakers.md) - [Vibrant Skate-Culture-Inspired Sneakers](https://www.trendhunter.com/trends/sk8-sta-bold.md)