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# Angled Word Street Art
Boa Mistura Creates Bright Colored Wall Candy

By Harris Jay Rosenberg Alterman | Published 2012-03-02 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/boa-mistura
References: [buzzfeed](http://www.buzzfeed.com/burnred/brazilian-suburb-gets-perspective-typography-mural-281t) & [boamistura](http://www.boamistura.com/#-1)

If you walk through the streets of Brazil, you might stumble upon the [beautiful street art](https://www.trendhunter.com/trends/hubbabubbabuilding) of Boa Mistura. Depending on what angle you look at the walls, you might not even notice that the artwork spells something out.

Each alleyway is coated in a [bright color](https://www.trendhunter.com/trends/crafted-world-exhibition-1) and has one word written across multiple walls. The words are each majestic and powerful in their own way, such as the blue-drenched wall that says ‘Beleza’ (beauty) and the sun-colored yellow wall that says ‘Amor.’ The words can only be seen if you stand in a certain spot, but if you walk down the street you’ll just see walls that looks like abstract art.

Boa Mistura managed to turn a poor neighborhood into a sight of beauty, which is a magnificent thing to do in itself.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 79% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti)

## Key Themes

### What's Driving This Trend

- **Angled Word Street Art:** Opportunity for artists to create interactive and visually dynamic street art that can only be fully appreciated from specific angles
- **Bright Colored Wall Candy:** Trend of using vibrant and eye-catching colors in street art to transform urban spaces into visually appealing environments
- **Hidden Message Art:** Emerging trend of incorporating hidden messages or words within art pieces, challenging viewers to discover and interpret the meaning

### Who This Affects Most

- **Street Art:** Street artists can incorporate angled word techniques and bright colors to create unique and captivating artworks
- **Urban Renewal:** Opportunity for urban development organizations to collaborate with artists to transform neglected spaces into visually appealing and engaging areas
- **Tourism and Cultural Events:** Organizers can leverage hidden message art installations as attractions, creating intrigue and fostering visitor engagement

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