# Street Art-Inspired Headphones The B&O PLAY x Pepsi Capsule Collection is Stylish and Funky By Farida Helmy | Published 2014-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bo-play-x-pepsi References: [design-milk](http://design-milk.com/bo-play-x-pepsi-live-now-limited-edition-capsule-collection/) & [beoplay](http://www.beoplay.com/Products/BeoplayH6) With the World Cup 2014 in Brazil just around the corner, the excitement frenzy is reaching an all-time high with all types of products and brands capitalizing on the jovial anticipation -- case in point, the B&O PLAY x [Pepsi](https://www.trendhunter.com/trends/pepsi-and-cheetos) 'Live for Now' Capsule Collection. So if you're a fan of the biggest international sporting event of the year, make sure you treat yourself to the [uber](https://www.trendhunter.com/trends/skiwear-rentals) cool B&O PLAY x Pepsi 'Live for Now' Capsule Collection. With a duo like Pepsi and B&O PLAY partnering up, it's a given that the [limited edition Capsule Collection of headphones](https://www.trendhunter.com/trends/aiaiai-x-hiddenny-headphones) will be the perfect fuse of art, technology, and fashion. Using six street artists from around the world -- Hattie Stewart from UK, Argentinian artist Jaz, Brazilian illustrator Ricardo AKN, visual Spaniard Zosen, Merijn Hos from the Netherlands and Argentinian street artist Ever, the new headphone collection is going to have some series street creed. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 33% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Collaborative Brand Partnerships:** The B&O PLAY x Pepsi collaboration demonstrates the trend of brands partnering together to create unique and stylish products. - **Art-inspired Products:** The street art-inspired headphones from B&O PLAY x Pepsi exemplify the trend of incorporating artistic elements into everyday consumer goods. - **Limited Edition Collections:** The B&O PLAY x Pepsi 'Live for Now' Capsule Collection highlights the trend of releasing limited edition products to create a sense of exclusivity and desirability. ### Industries Being Reshaped - **Consumer Electronics:** The collaboration between B&O PLAY and Pepsi in creating trendy headphones indicates opportunities for innovation in the consumer electronics industry. - **Beverage:** Pepsi's foray into the headphone market through their partnership with B&O PLAY shows how the beverage industry can expand into new product categories. - **Art and Design:** The incorporation of street art into the B&O PLAY x Pepsi headphones presents opportunities for disruptive innovation within the art and design industry. ## Related on Trend Hunter - [Graffiti-Adorned Earbuds](https://www.trendhunter.com/trends/beats-studio-buds-1.md) - [Collaborative Audio Sets](https://www.trendhunter.com/trends/aiaiai-and-brain-dead.md) - [AI-Expoloring Headphone Designs](https://www.trendhunter.com/trends/powerbeats-pro-2.md) - [Modern Art Studio-Collaborative Earbuds](https://www.trendhunter.com/trends/futura-laboratories-1.md) - [Sleek Nostalgia-Influenced Headphones](https://www.trendhunter.com/trends/stussy-and-beats.md) - [Artist-Designed Headphones](https://www.trendhunter.com/trends/melody-ehsani-1.md) - [Collaborative Premium Audio Capsules](https://www.trendhunter.com/trends/ferrari-and-bang-olufsen.md) - [Nostalgic Snack-Inspired Accessories](https://www.trendhunter.com/trends/pepsi-and-cheetos.md) - [Co-Branded Gamer Headphones](https://www.trendhunter.com/trends/beats-x-minecraft-beats-solo-4.md)