# Touch-Sensitive Smart Speakers The B&O Play Beoplay M5 Showed Off a Stylish Aesthetic at CES 2017 By Michael Hemsworth | Published 2017-01-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bo-play-beoplay-m5 References: [geeky-gadgets](http://www.geeky-gadgets.com/bo-play-beoplay-m5-announced-at-ces-06-01-2017/) & [beoplay](https://www.beoplay.com/products/beoplaym5) Bang & Olufsen is a brand synonymous with precision music equipment, and the [B&O](https://www.trendhunter.com/trends/beosound-2-vollebak) Play Beoplay M5 is no exception. Unveiled at CES 2017, the speaker is crafted from [aluminum](https://www.trendhunter.com/trends/bang-olufsen-beosound-premiere) and features a touch-sensitive disk on the top portion that's used to control the device in place of physical buttons. The B&O Play Beoplay M5 is finished with a [premium wool blend](https://www.trendhunter.com/trends/audio-pro-a10-mkii-black) and is designed as a piece of home decor as much as it is for music playback. The speaker features True360 omnidirectional sound that ensures every beat is flawless regardless of where it is placed in a room. The B&O Play Beoplay M5 is set to retail for £529 and is available now to order. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 38% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Touch-sensitive Technology:** Opportunity to develop touch-sensitive features for various consumer electronics, allowing for intuitive and seamless user interactions. - **Premium Home Decor:** Potential in creating high-quality audio devices that prioritize aesthetics and blend seamlessly into home decor. - **Omnidirectional Sound:** Disruptive innovation opportunity lies in the development of speakers that deliver immersive sound experiences from any position in a room. ### Where This Applies - **Consumer Electronics:** Consumer electronics manufacturers can explore touch-sensitive technology to enhance user experiences and differentiate their products. - **Home Audio:** The premium home audio industry can leverage the demand for aesthetically pleasing speakers with superior sound quality. - **Interior Design:** Collaboration opportunities for audio companies and interior designers to create audio devices that blend seamlessly with home decor. ## Related on Trend Hunter - [Immersive Multi-Room Speakers](https://www.trendhunter.com/trends/multiroom-speaker.md) - [Basket-Resembling Premium Speakers](https://www.trendhunter.com/trends/beosound-a5.md) - [Space-Inspired Sound Sculptures](https://www.trendhunter.com/trends/beosound-2-vollebak.md) - [Decor-Conscious Audiophile Speakers](https://www.trendhunter.com/trends/samsung-music-studio-5-and-7.md) - [Phone Charger-Infused Speakers](https://www.trendhunter.com/trends/phone-chargerinfused-speaker.md) - [Chic Marble-Accented Speakers](https://www.trendhunter.com/trends/bang-olufsen-beosound-balance-natura-speaker.md) - [Collaborative Industrial Speaker Models](https://www.trendhunter.com/trends/bang-olufsen-x-vollebak-beosound-2.md) - [Drop-Shaped Smart Speakers](https://www.trendhunter.com/trends/pantheone-audio-obsidian.md) - [Wireless Harmonious Modern Speakers](https://www.trendhunter.com/trends/beolab-8.md)