# Comeback Kicks Bo Jackson's Sneakers are Re-Released By Christina Butty | Published 2009-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bo-jacksons-sneakers-re-released References: [highsnobiety](http://www.highsnobiety.com/news/2009/10/14/nike-air-trainer-sc-bo-jackson/) & [nike](http://www.nike.com) Back in the 90s, Bo Jackson was the man. With careers in both the NFL and MLB, everyone knew Bo. As a result, Bo got a shoe deal with [Nike](https://www.trendhunter.com/trends/field-general-sneaker). Fast track to today, and Bo Jackson’s shoes are being re-released by Nike. Available in the black and grey colorway and featuring his number 34 on the back, these shoes are a fun piece of nostalgia. I’m not sure if the young folks know Bo, but people who know Bo remember Bo. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 60% | Activity: 87% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Re-released Sneaker Nostalgia:** Opportunity for brands to capitalize on consumers' nostalgia for iconic sneakers by re-releasing popular shoe designs from the past. - **Athlete Collaboration:** Chance for sports brands to collaborate with former athletes to create limited-edition sneaker collections, tapping into both athlete fan bases and sneaker enthusiasts. - **Retro Sports Fashion:** Growing trend of incorporating retro athletic wear into mainstream fashion, providing an opportunity for brands to create vintage-inspired sportswear collections. ### Where This Applies - **Athletic Footwear:** The athletic footwear industry can benefit from re-releasing popular retro sneaker designs to cater to nostalgic consumers seeking iconic shoes. - **Sports Merchandise:** Opportunity for sports merchandise companies to collaborate with former athletes and release limited-edition sneaker collections, attracting both fans and sneaker enthusiasts. - **Fashion and Apparel:** Fashion brands can tap into the rising trend of retro sports fashion by incorporating vintage athletic wear into their collections, creating unique and nostalgic fashion pieces. ## Related on Trend Hunter - [Retro-Tinged Revived Football Shoes](https://www.trendhunter.com/trends/field-general-sneaker.md) - [Metallic-Tinged Retro Sneakers](https://www.trendhunter.com/trends/total-90-shox-magia.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md) - [Athlete-Remixed Retro Football Boots](https://www.trendhunter.com/trends/predator-24-1.md) - [Video Game Console Sneakers](https://www.trendhunter.com/trends/nike-air-snes.md) - [Sleek Leather Lifestyle Sneakers](https://www.trendhunter.com/trends/field-general-82.md) - [Football Boot-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-plus-tiempo.md) - [Metallic Tinged Football Shoes](https://www.trendhunter.com/trends/tiempo-sneaker.md) - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md)