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# Tweet-Directed Tennis Matches
The BNP Paribas Bank Helped Tennis Players Train with Twitter

By Laura McQuarrie | Published 2014-01-05 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/bnp-paribas-bank
References: [creativecriminals](http://creativecriminals.com/social-media/bnp-paribas-tweet-shoot/)

To celebrate the 40th anniversary of its partnership with Roland-Garros, the BNP Paribas bank came up with an innovative campaign to engage fans in the French Open.

Instead of training a tennis player one-on-one, BNP Paribas had Paris’ ‘We Are Social’ agency devise a completely new way to approach preparing for the event. The ‘We Are Tennis’ community was established online and anyone with a [Twitter](https://www.trendhunter.com/trends/twitter-3d-gadget) account was invited to ‘Tweet & Shoot,’ which had fans specify the position, trajectory and spin of a tennis ball to be fired at Jo-Wilfried Tsonga, to help him improve his game before the French Open.

Thousands of people participated and tuned in to the live stream—an audience big enough to fill the Roland-Garros courts 12 times. As well as getting a ton of media coverage worldwide, there was some triumph for tennis player Tsonga too, as he made it to the semi-finals for the first time ever.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 18% | Activity: 72% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Key Themes Behind This Trend

- **Fan Engagement Via Social Media:** Using social media platforms like Twitter to involve fans in events and campaigns creates a more interactive and engaging experience.
- **Crowdsourced Training Strategies:** Harnessing the collective intelligence of a large number of people through crowdsourcing can lead to innovative and effective training strategies.
- **Live Streaming for Audience Reach:** Utilizing live streaming technology allows events to reach a larger audience and generate more exposure.

### Where This Applies

- **Sports:** The sports industry can adopt fan engagement strategies that involve social media to enhance the overall experience for fans and players.
- **Digital Marketing:** The field of digital marketing can explore creative ways to leverage social media platforms like Twitter for interactive campaigns and brand activations.
- **Live Streaming Technology:** The live streaming technology industry can develop innovative solutions to enable seamless and immersive live streaming experiences for various events and industries.

## Related on Trend Hunter

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- [AI-Powered Tennis Training Robots](https://www.trendhunter.com/trends/tenniix-ultra.md)
- [Tennis-Themed Activations](https://www.trendhunter.com/trends/the-lalo-clubhouse.md)
- [Appliance Brand-Supported Tennis Events](https://www.trendhunter.com/trends/2026-australian-open.md)