Trend Hunter's President Shelby Walsh was recently interviewed by BNN to discuss the ongoing viral ALS Ice Bucket Challenge. The challenge, which is circulating the Internet on a global scale, involves people dumping buckets of ice water on themselves and then nominating others to do the same within 24 hours or to donate to ALS charities.
Shelby explains why the campaign has gone so viral, noting the combination of crowdsourced content as well as the aspect of challenge as two significant forces driving its popularity.
For other charities looking to achieve similar results with to raise awareness, Shelby emphasizes the potential of social media networks -- like Facebook and Instagram -- to make a difference. The accessibility of these networks creates a level playing for anyone hoping to spread a message.
Watch the full interview on BNN here.