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# Aussie E-Tailer Pop-Up Shops
Online Retailer BNKR Has Opened a Pop-Up in Downtown LA

By Rebecca Byers | Published 2015-07-07 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/bnkr
References: [la.racked](http://la.racked.com/2015/6/19/8811735/bnkr-robertson-pop-up-shop)

Ahead of the launch of a [permanent Los Angeles flagship store](https://www.trendhunter.com/trends/bandit-running), Australian online retailer BNKR has opened a pop-up shop located in downtown LA. To last three to four months, the temporary retail space is a great way to test the waters ahead of its permanent flagship.

The stylish pop-up boasts industrial clothing racks and sparse decor, ensuring the attention is paid to the wares themselves. Adding a touch of accessibility, the pop-up shop also includes beige leather benches for the tired customer and whimsical silver letter balloons spelling out the brand's namesake. The shop carries a wide variety of cult-favorite Australian brands and labels like Keepsake and the Fifth.

In June 2015, the BNKR pop-up began selling the hotly anticipated CBKD x BNKR capsule collection.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 74% | Activity: 68% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Why This Trend Is Growing

- **Pop-up Shops:** Creating temporary retail spaces allows for testing the market and building brand awareness before opening a permanent store.
- **E-commerce Expansion:** Online retailers like BNKR are expanding their presence by opening physical pop-up shops to reach a wider customer base.
- **International Collaboration:** Partnering with local brands and designers, such as the CBKD x BNKR capsule collection, brings unique products and attracts new customers.

### Industries Being Reshaped

- **Retail:** Pop-up shops offer a disruptive innovation opportunity for retailers to experiment with new markets and engage with customers in a unique way.
- **E-commerce:** The expansion of online retailers into physical pop-up shops provides an innovative approach to bridging the gap between online and offline shopping experiences.
- **Fashion:** Collaborations between international and local fashion brands in pop-up shops create exciting opportunities to showcase new designs and trends to a diverse audience.

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