# Viral BMX Videos The Bikers in the "Grounded" Video Have Mad Skills By Zoe Badley | Published 2010-05-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bmx-grounded-video References: [hypebeast](http://hypebeast.com/2010/05/etnies-presents-grounded-part-1/) & [freshngood](http://www.freshngood.com/?p=10210) I'm not much for bike riding and I haven't owned one in close to 15 years, so the thought of doing what these extremely rad bikers do in the latest BMX "Grounded" video leaves me cringing. This epic film is the first in five parts that will be released by California-based Etnies. Its cast of sweet-ass Etnies riders such as Jamie Bestwick, Sergio Layos, Ruben Alcantara, Morgan Wage, and Brian Kachinsky is what makes this video such a hit! Directed by Mike Manzoor, the BMX "Grounded" video not only has mad skills but epic fails. Bravo to the guys that get up and keep trucking on! ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 32% | Activity: 87% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **BMX Riding:** BMX riding and extreme sports videos continue to grow in popularity, presenting opportunities for companies to tap into this market. - **Action Sports Content Creation:** Creating compelling content centered around action and extreme sports can be a disruptive innovation for media and marketing companies looking to capture younger audiences. - **Athletic Apparel and Gear:** The rise in popularity of extreme sports presents new opportunities for apparel and gear companies to create specialized products for this market. ### Who This Affects Most - **Media and Marketing:** Media and marketing companies can utilize the popularity of BMX videos and extreme sports to reach younger audiences with innovative and engaging content. - **Sporting Goods:** Sporting goods companies can create and market specialized apparel and equipment for the growing market of extreme sports enthusiasts. - **Apparel and Accessories:** Apparel and accessory companies can create lines specifically tailored to the needs and aesthetics of the growing BMX and extreme sports market. ## Related on Trend Hunter - [Skateboard-Brand eBikes](https://www.trendhunter.com/trends/project-bmx.md) - [Monotrack Bike Designs](https://www.trendhunter.com/trends/monotrack-bike.md) - [Rugged All-Terrain Rollerblades](https://www.trendhunter.com/trends/allterrain-rollerblades.md) - [BMX-Celebrating Brand Events](https://www.trendhunter.com/trends/bmx-team.md) - [Record-Breaking Skate Megaramps](https://www.trendhunter.com/trends/red-bulls-building-drop.md) - [Urban Riding E-Bikes](https://www.trendhunter.com/trends/flow-street9.md) - [BMX-Style Crowdfunded Bikes](https://www.trendhunter.com/trends/shadow-chimera.md) - [Beer-Branded Adventure Films](https://www.trendhunter.com/trends/a-letter-to-aptos.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md)