# Bike Culture-Inspired Bright Apparel Vans Celebrates the BMX 40th Anniversary with New Designs By Amy Duong | Published 2019-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bmx-40th-anniversary References: [hypebeast](https://hypebeast.com/2019/7/vans-bmx-40th-anniversary-collection) & [vans](https://www.vans.com/) Vans celebrate BMX culture and the BMX 40th Anniversary with a new capsule collection designed with a [bright color palette](https://www.trendhunter.com/trends/old-skool-36) to garner attention. The brand supported the exciting sport since 1979 and the range features a selection of apparel and accessory designs that are influenced by BMX shapes. The signature [Era and Sk8-Hi sneaker models](https://www.trendhunter.com/trends/era-skool) are adorned in graphic details alongside the women's and men's apparel designs. The clothing arrives in unisex designs and the footwear is constructed from a blend of [suede and canvas materials](https://www.trendhunter.com/trends/skate-old-skool-36) in three colorways of green, navy blue, and white. The design language follows the brand's classic checkerboard across the sides with a thumbs up motif adorning the midsole. The apparel selection includes muscle tank tops, pants, flight jackets, and accessories include backpacks and caps. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 44% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Bright Apparel:** Opportunity for apparel brands to create eye-catching and vibrant designs inspired by niche cultures like BMX. - **Graphic Details:** Chance for sneaker brands to incorporate bold and intricate graphics on their shoe models to attract attention. - **Unisex Designs:** Increase in demand for gender-neutral apparel options that can be worn by both men and women, providing an opportunity for brands to cater to this market. ### Who This Affects Most - **Apparel:** Apparel companies can tap into the growing popularity of niche cultures like BMX and create clothing collections that resonate with enthusiasts. - **Footwear:** Footwear brands can experiment with graphic details and new colorways to offer unique and eye-catching designs that appeal to consumers. - **Accessories:** Opportunity for accessory brands to create backpacks and caps inspired by bike culture, targeting both fashion-conscious consumers and BMX enthusiasts. ## Related on Trend Hunter - [Music-Oriented Skateboarding Footwear](https://www.trendhunter.com/trends/old-skool-music.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Generation-Blending Skateboarding Campaigns](https://www.trendhunter.com/trends/always-out-there.md) - [Bright Collaborative Skate Sneakers](https://www.trendhunter.com/trends/skate-rowley.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Adventurously Inspired Skate Sneakers](https://www.trendhunter.com/trends/skate-old-skool.md) - [Heritage-Honoring Collaborative Skate Shoes](https://www.trendhunter.com/trends/fuct-collaboration.md) - [Rider-Collaborated Sneaker Series](https://www.trendhunter.com/trends/skate-authentic-high.md)