# Car Tires as Paintbrushes Artist Creates Giant Masterpiece with BMW Z4 By Marissa Brassfield | Published 2008-12-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-z4-art-car-collection References: [autoblog](http://www.autoblog.com/2008/12/19/bmw-uses-2010-z4-as-art-car-of-sorts/) Typically, the automobiles in [BMW's](https://www.trendhunter.com/trends/bmw-m-hybrid-v8) Art Car Collection are given a makeover by big-name artists, but Robin Rhode decided to involve the BMW [Z4](https://www.trendhunter.com/trends/328-hommage) in the art process itself for his creation. The art performance is called "An Expression of Joy" and required a detailed storyboard for the driver to translate Robin Rhode's vision onto the 100' x 200' canvas using the BMW Z4. Director Jake Scott captured the 12-hour process on film and adapted it into an ad. The stunning results are in the video above. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 59% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Art Car Collection:** Disruptive innovation opportunity: Explore collaborations between automotive companies and artists to create unique, immersive art experiences with cars as the canvas. - **Art Performance:** Disruptive innovation opportunity: Combine technology and performance art to create interactive and visually captivating experiences that engage audiences in new ways. - **Automotive Advertising:** Disruptive innovation opportunity: Harness the power of storytelling and artistic expression in advertising campaigns to create compelling narratives that resonate with consumers. ### Who This Affects Most - **Automotive:** Disruptive innovation opportunity: Embrace collaborations with artists and creative professionals to transform vehicles into unique works of art, creating new opportunities to engage consumers. - **Art:** Disruptive innovation opportunity: Explore the intersection of technology, performance, and visual art to push the boundaries of traditional art forms and create immersive experiences. - **Advertising:** Disruptive innovation opportunity: Incorporate art, storytelling, and innovative techniques into advertising strategies to captivate audiences and differentiate brands in a crowded market. ## Related on Trend Hunter - [Dynamic Artful Car Designs](https://www.trendhunter.com/trends/bmw-m-hybrid-v8.md) - [Artistic Auto Showcases](https://www.trendhunter.com/trends/20th-bmw-art-car.md) - [Pop Artist-Designed Auction Cars](https://www.trendhunter.com/trends/850i-xdrive-gran-coupe.md) - [Artistic Vehicle Driving Features](https://www.trendhunter.com/trends/bmw-digital-art-mode.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Artful Car-Themed Capsule](https://www.trendhunter.com/trends/cao-fei-art-car.md) - [Automatic Color-Changing Vehicles](https://www.trendhunter.com/trends/bmw-ix-flow.md) - [Bespoke Car Art](https://www.trendhunter.com/trends/Tattoo-Inspired-Land-Rover.md)