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# Convertible Coffin-Toppers
The BMW Tombstone is a Memorial for Auto-Enthusiasts

By Marissa Liu | Published 2010-05-07 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-tombstone
References: [jalopnik](http://jalopnik.com/5532545/car-enthusiast-buried-under-bmw-tombstone) & [dailymail](http://www.dailymail.co.uk/news/article-1273067/Car-lover-buried-ton-granite-carving---BMW.html)

Steve Marsh really liked BMWs, so when he died this year his family decided to give him the ultimate memorial in the form of a [BMW](https://www.trendhunter.com/trends/bmw-big-coffee-boxer) tombstone. Mr. Marsh's remains rest in London's Manor Park cemetery under a solid granite replica of a BMW [M3](https://www.trendhunter.com/trends/uno-minda) convertible (Mr. Marsh's car of choice in life).

Designed in England but carved in China, the BMW tombstone cost the family about $75,000--about the same price as an actual M3 in England. The BMW tombstone has caused a little controversy and has even garnered a "joke" parking ticket.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 81% | Activity: 84% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Customized Memorials:** Disruptive innovation opportunities lie in creating personalized and unique memorials that reflect an individual's passions and interests.
- **Luxury Funeral Industry:** There is potential for disruption in the funeral industry by offering high-end funeral services and products for affluent customers seeking extravagant memorials.
- **Cross-cultural Collaboration:** Opportunities exist for collaboration between designers from different countries and cultures to create innovative and culturally diverse memorial products.

### Sectors Adopting This

- **Memorial and Funeral Services:** Disruptive innovation can be explored in the field of memorial and funeral services by introducing unique and customized offerings for customers.
- **Custom Sculpture and Design:** The custom sculpture and design industry can capitalize on the demand for personalized memorials by creating intricate and lifelike replicas of objects, vehicles, or other significant symbols.
- **International Stone Carving:** The international stone carving industry can benefit from cross-cultural collaborations by bringing together skilled artisans from different countries to create innovative and culturally rich tombstones.

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