# Cinematic Car Cabin Displays The BMW Theatre Screen Shows Off a Panorama Display at CES 2022 By Michael Hemsworth | Published 2022-01-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-theatre-screen References: [geeky-gadgets](https://www.geeky-gadgets.com/new-bmw-theatre-screen-shown-off-at-ces-07-10-2022/) & [press.bmwgroup](https://www.press.bmwgroup.com/global/article/detail/T0363131EN/bmw-theatre-screen-brings-cinematic-experience-into-the-vehicle)  The [BMW](https://www.trendhunter.com/trends/bmw-3) Theatre Screen was shown off by the brand at CES 2022 as an in-car entertainment system that could drastically change the passenger experience in vehicles in the near future. The display features a 31-inch size and boasts [Amazon](https://www.trendhunter.com/trends/amazon-ember-artline-tv) [Fire TV](https://www.trendhunter.com/trends/i7-xdrive60) built-in to let passengers stream their favorite shows from the comfort of the car cabin. The ultra-wide panorama display will immerse viewers at all times and could have them forgetting they're even inside a vehicle. The BMW Theatre Screen would be customizable by either of the passengers thanks to a series of control panels that are integrated into the door handles to intuitively help viewers to find their favorite show or a new movie to watch. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 42% | Activity: 25% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **In-car Entertainment:** The trend of in-car entertainment systems featuring large displays and streaming capabilities presents an opportunity for automotive and technology industries to collaborate and innovate on new immersive experiences. - **Customizable Displays:** The trend of customizable displays and control panels integrated into car interiors presents an opportunity for automotive and technology industries to improve the user experience and provide personalized entertainment options. - **Panoramic Displays:** The trend of ultra-wide panoramic displays in car cabins presents an opportunity for automotive and technology industries to create more immersive passenger experiences and innovations in vehicle design. ### Where This Applies - **Automotive:** The automotive industry can leverage in-car entertainment trends to differentiate their products and enhance the passenger experience, while exploring new design possibilities for vehicle interiors. - **Technology:** The technology industry can take advantage of the trend of in-car entertainment and customizable displays to develop new products and features that integrate with automotive systems and improve the overall user experience. - **Entertainment:** The entertainment industry can collaborate with automotive and technology industries to produce immersive and exclusive content for in-car entertainment systems and panoramic displays, presenting a new platform for content distribution. ## Related on Trend Hunter - [In-Vehicle Entertainment Deals](https://www.trendhunter.com/trends/bmw-3.md) - [Ultra-Large Automotive Displays](https://www.trendhunter.com/trends/57inch-pillartopillar-lcd.md) - [In-Car Blockbuster Services](https://www.trendhunter.com/trends/ridevu.md) - [Self-Driving Vehicle Cockpit Designs](https://www.trendhunter.com/trends/samsung-display-digital-cockpit.md) - [Theatre-Equipped Electric Sedans](https://www.trendhunter.com/trends/i7-xdrive60.md) - [Panoramic Automotive Cockpits](https://www.trendhunter.com/trends/automotive-cockpit.md) - [Multimedia Smart Cockpit Technologies](https://www.trendhunter.com/trends/smart-cockpit-technology.md) - [Emoting-Grille Car Concepts](https://www.trendhunter.com/trends/i-vision-dee.md) - [Color-Changing Concept Cars](https://www.trendhunter.com/trends/bmw-i-vision-dee.md)