# Luxury Off-Road Vehicles The BMW Tandem Brings Class to the Backcountry By Michael Hines | Published 2012-01-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-tandem References: [yankodesign](http://www.yankodesign.com/2012/01/23/moto-inspired-beemer/) Designer Simone Modella has designed a fierce four-wheeler dubbed the [BMW](https://www.trendhunter.com/trends/concept-xm) Tandem. The Tandem is a two-seater off-roader designed to tear up the track as well as the trail. The aggressive design of this car is a departure from typical BMW designs which are known for their elegance and grace as opposed to their ability to intimidate. The BMW Tandem is a conceptual design in every sense of the phrase, but it is grounded in reality in one aspect: its engine. The Tandem is powered by the same 193 horsepower engine found in the [BMW S1000rr motorcycle](https://www.trendhunter.com/trends/bmw-r-1300-r-roadster). It's unlikely that BMW would branch out into [off-road vehicles](https://www.trendhunter.com/trends/genesis-x-gran-equator-concept) anytime soon given its success and its image as a maker of luxury automobiles. Still, it's nice to see what a BMW-badged off-road vehicle would look like should one ever exist. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Off-road Vehicles:** Disruptive innovation opportunity: Designing off-road vehicles that combine luxury and performance for adventurous customers. - **Aggressive Design:** Disruptive innovation opportunity: Exploring bold and aggressive design elements in traditionally elegant brands to attract new customer segments. - **High-performance Engine Adaptation:** Disruptive innovation opportunity: Utilizing powerful motorcycle engines in off-road vehicle designs to enhance performance and speed. ### Sectors Adopting This - **Automotive & Transportation Industry:** Disruptive innovation opportunity: Introducing luxury off-road vehicles to expand product offerings and target adventurous consumers. - **Design Industry:** Disruptive innovation opportunity: Creating unique and aggressive designs in the luxury automotive sector to differentiate from traditional elegant designs. - **Motorcycle & Powersports Industry:** Disruptive innovation opportunity: Collaborating with motorcycle brands to adapt high-performance engines for off-road vehicles, combining performance and engineering expertise. ## Related on Trend Hunter - [Futuristic Hybrid SUVs](https://www.trendhunter.com/trends/concept-xm.md) - [Dynamic Precision Sports Cars](https://www.trendhunter.com/trends/bmw-concept-skytop.md) - [Grand Touring Automotive Designs](https://www.trendhunter.com/trends/bmw-concept-speedtop.md) - [Powerful Performance Hybrid SUVs](https://www.trendhunter.com/trends/bmw-xm.md) - [Cantilevered Motorcycle Concepts](https://www.trendhunter.com/trends/bmw-g7-scrambler.md) - [Wagon-Style Off-Road Vehicles](https://www.trendhunter.com/trends/mercedesbenz-allterrain-eclass.md) - [Ruggedly Chic Luxury Motorhomes](https://www.trendhunter.com/trends/chic-luxury-motorhome.md) - [Dapper Dual-Tone Superbike Concepts](https://www.trendhunter.com/trends/bmw-motorrad-ch4-superbike.md) - [Chic SUV-Inspired Motorcycles](https://www.trendhunter.com/trends/land-rover-defender-700-motorcycle.md)