# Affordable Superbikes BMW S 1000 RR Motorcycle Priced at $15,000? By Marissa Brassfield | Published 2009-04-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-s-1000-rr-motorcycle References: [autoblog](http://www.autoblog.com/2009/04/19/whats-german-for-bargain-bmw-s-1000-rr-superbike-to-be-price/) & [dealernews](http://www.dealernews.com/dealernews/Breaking%20News/BMW-Relying-on-US-for-Future-Growth/ArticleStandard/Article/detail/593391?contextCategoryId=2704) Motorcycle fans, get pumped: The upcoming BMW S 1000 RR superbike is allegedly set to be priced within 10% of its Japanese crotch-rocket competition. According to Autoblog, that would put the BMW S 1000 RR motorcycle at about $15,000. Try getting a brand new [Ducati](https://www.trendhunter.com/trends/powerstage-rr) or [KTM](https://www.trendhunter.com/trends/vagabund-moto-2022-ktm-freeride-exc) with similar power for that price! The BMW S 1000 RR motorcycle’s price point is meant to rival Japanese superbikes. “We intend to take the four Japanese head-on. We did not intend to build a motorcycle like Ducati does or KTM does. We wanted to build a mainstream motorcycle,” says Pieter de Waal, Vice President of BMW Motorrad USA to Dealernews. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 63% | Activity: 30% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Affordable Superbikes:** BMW's affordable pricing strategy for the S 1000 RR offers a disruptive innovation opportunity in the superbike market. - **Mainstream Motorcycles:** BMW's focus on building a mainstream motorcycle presents a disruptive innovation opportunity in the motorcycle industry. - **Competition with Japanese Superbikes:** The BMW S 1000 RR's pricing to rival Japanese superbikes opens up a disruptive innovation opportunity in the superbike sector. ### Industries Being Reshaped - **Motorcycle Industry:** The affordable pricing of the BMW S 1000 RR introduces a disruptive innovation opportunity in the motorcycle industry. - **Superbike Market:** BMW's competitive pricing strategy with the S 1000 RR creates a disruptive innovation opportunity in the superbike market. - **Automotive Industry:** BMW's mainstream approach to the S 1000 RR offers a disruptive innovation opportunity in the automotive industry. ## Related on Trend Hunter - [Ultra-Agile Performance Motorcycles](https://www.trendhunter.com/trends/bmw-r-1300-r-roadster.md) - [Luxury Electric Bike Models](https://www.trendhunter.com/trends/bmw-ce-02.md) - [Hyper-Detailed Motorbike Models](https://www.trendhunter.com/trends/lego-bmw-m-1000-rr.md) - [Riproaring Sport Motorbikes](https://www.trendhunter.com/trends/riproaring-sport-motorbikes.md) - [Limited-Run E-Bikes](https://www.trendhunter.com/trends/powerstage-rr.md) - [Enhanced Race-Ready Superbikes](https://www.trendhunter.com/trends/hyper-naked.md) - [Race-Ready Cruise Motorbikes](https://www.trendhunter.com/trends/cruise-motorbike.md) - [Electric Sports Motorbikes](https://www.trendhunter.com/trends/kollter-rs1.md) - [Powerful New-Gen Sportsbikes](https://www.trendhunter.com/trends/ninja-500.md)