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# Revived Classic Bike Concepts
The BMW R90R is the Bike of the Future

By Mesel Isaac | Published 2014-02-26 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-r90r
References: [yankodesign](http://www.yankodesign.com/2014/02/19/bmw-r90r-a-classic-revived/) & [fr.linkedin](http://fr.linkedin.com/pub/kevin-biolluz/28/606/9b3)

Transportation designer Kévin Biolluz has done a complete redesign of the [BMW](https://www.trendhunter.com/trends/bmw-motorrad-ch4-superbike) R90S, calling it the BMW R90R.

This reinterpretation comes hot on the heels of the anniversary of the popular [café racer](https://www.trendhunter.com/trends/maeving-rm1s-blackout). Kévin Biolluz updates the famous sports motorcycle by giving it a very sleek and futuristic look. While not a motorcycle one would take on a long trip, the BMW R90R is perfect for driving around in your city. It is similar in some respects to a scooter but with the power of a motorcycle and none of the embarrassment of riding a scooter.

While it's just a redesign, the BMW R90R has me very excited for the future of motorcycles; as someone who gravitates to [futuristic concepts](https://www.trendhunter.com/trends/yai), Kévin Biolluz's creation is right up my alley.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 46% | Activity: 8% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Redesigned Motorcycles:** The redesign of the BMW R90S by Kévin Biolluz showcases the trend of giving classic bikes a sleek and futuristic look.
- **City-focused Vehicles:** The BMW R90R, with its urban driving capabilities, taps into the trend of transportation solutions designed specifically for city environments.
- **Futuristic Concepts:** Kévin Biolluz's reinterpretation of the BMW R90S highlights the trend of embracing futuristic designs in the world of motorcycles.

### Industries Being Reshaped

- **Automotive Design:** The redesigned BMW R90R presents an opportunity for automotive designers to explore new ways to modernize and innovate classic motorcycle designs.
- **Urban Mobility:** The city-friendly features of the BMW R90R reflect the growing demand for innovative urban mobility solutions in the transportation industry.
- **Motorcycle Manufacturing:** Motorcycle manufacturers can leverage the trend of futuristic concepts showcased by the BMW R90R to attract consumers looking for modern and stylish bikes.

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