# Gesture-Based Car Customization The BMW Product Navigator By Marissa Brassfield | Published 2008-12-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-product-navigator References: [engadget](http://www.engadget.com/2008/11/30/bmw-product-navigator-create-your-next-bimmer-on-a-surface/) & [youtube](http://www.youtube.com/watch?v=gX6u1mTZHPQ&eurl=http://www.engadget.com/2008/11/30/bmw-product-navigator-create-your-next-bimmer-on-a-surface/&feature=player_embedded) The ability to customize your own [BMW](https://www.trendhunter.com/trends/bmw-digital-art-mode) is badass enough, but doing so virtually through a [Microsoft](https://www.trendhunter.com/trends/electric-car-dashboard-concept) Surface with BMW’s Product Navigator takes this technology to the extreme. Drivers can [customize their next whip](https://www.trendhunter.com/trends/mulliner) by placing colored tiles on the BMW Product Navigator’s surface. They can also drag options from the toolbar to their car using the gesture-sensitive touchscreen. After drivers are finished creating their cars, they can print their creation directly from the BMW Product Navigator. This is the first of what will surely be a long line of Microsoft Surface marketing ploys to come. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 9% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Gesture-based Customization:** The use of gesture-sensitive touchscreens to customize products is a disruptive innovation opportunity for tech companies. - **Virtual Product Customization:** The ability to virtually customize products using technology presents a disruptive innovation opportunity for the retail industry. - **Interactive Marketing:** The incorporation of interactive technology in marketing ploys is a disruptive innovation opportunity for the advertising industry. ### Sectors Adopting This - **Automotive:** Gesture-based car customization presents a disruptive innovation opportunity for the automotive industry. - **Technology:** The incorporation of gesture-based touchscreens presents a disruptive innovation opportunity for the tech industry. - **Retail:** Virtual product customization using technology presents a disruptive innovation opportunity for the retail industry. ## Related on Trend Hunter - [Artistic Vehicle Driving Features](https://www.trendhunter.com/trends/bmw-digital-art-mode.md) - [Color-Changing Concept Cars](https://www.trendhunter.com/trends/bmw-i-vision-dee.md) - [Automatic Color-Changing Vehicles](https://www.trendhunter.com/trends/bmw-ix-flow.md) - [Cloud-Based Vehicle Customizations](https://www.trendhunter.com/trends/mitsubishi-motors.md) - [Car Color-Changing Technology](https://www.trendhunter.com/trends/car-color-changing-technology.md) - [Uniquely Personalizable Vehicles](https://www.trendhunter.com/trends/range-rover-sv.md) - [Customizable Premium Car Programs](https://www.trendhunter.com/trends/sv-bespoke-commissioning-suite.md) - [Cinematic Car Cabin Displays](https://www.trendhunter.com/trends/bmw-theatre-screen.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/bmw-2.md)