# Floating Auto Showrooms The BMW Olympic Park Pavilion is Architecturally Beautiful By Shiori Mine | Published 2012-07-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-olympic-park-pavilion References: [contemporist](http://www.contemporist.com/2012/07/19/the-bmw-olympic-park-pavilion) & [bmwgroup](http://www.bmwgroup.com/) Just in time for summer games festivities, the [BMW](https://www.trendhunter.com/trends/bmw-concept-skytop) Olympic Park Pavilion has surfaced in front of the Waterworks River in London, England. The showroom will be displaying not only the brand's current models, but also prototype designs like the BMW E-Scooter. Water became a major element of the building's overall design as cascading falls stream down the side of the structure. This eye-catching feature creates the illusion of the showroom floating above the river. The glass-clad structure is breezy and overlooks the magnificent Olympic park from all angles. Touch screens and [interactive displays](https://www.trendhunter.com/trends/folding-landscape) on the lower floor allow visitors to learn more about the marque and its high-end offerings. The roof deck features clusters of mini pavilions, each displaying a brimming BMW model under its canopy. The BMW Olympic Park Pavilion not only stands out from the pack, but also complements the rest of the summer game structures. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 78% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Floating Showrooms:** Innovative use of natural elements to create fascinating showroom for automotive industry. - **Interactive Displays:** Deploying touch screens and interactive displays as ways to engage potential and current buyers. - **Glass Building Design:** Leveraging modern building materials and architectural concepts to create remarkable designs in automobiles showrooms. ### Sectors Adopting This - **Automotive:** The auto industry has the opportunity to disrupt the traditional dealership model with modern showrooms designs. - **Architecture:** The architecture industry now has a new angle to consider on building designs and how it can be applied to others industries. - **Event Planning:** Event planners can create new experiences by incorporating this design concept into events. ## Related on Trend Hunter - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [Dynamic Precision Sports Cars](https://www.trendhunter.com/trends/bmw-concept-skytop.md) - [A-Frame Timber Wooden Pavilions](https://www.trendhunter.com/trends/dalston-pavilion.md) - [Lake-Overlooking Tiled Pavilions](https://www.trendhunter.com/trends/jinji-lake-pavilion.md) - [Tent-Like Exhibition Pavilions](https://www.trendhunter.com/trends/bolack-pavilion.md) - [Tech-Centric Automotive Retailers](https://www.trendhunter.com/trends/mercedesbenz-kelowna.md) - [Serene Waterfront Pavilions](https://www.trendhunter.com/trends/lake-house-life-experience-pavilion.md) - [Grand Touring Automotive Designs](https://www.trendhunter.com/trends/bmw-concept-speedtop.md)