# Music-Inspired Aerial Car Campaigns These BMW Milan Ads Imagine Landscapes Formed Like Instruments By Rebecca Byers | Published 2015-10-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-milan References: [fubiz.net](http://www.fubiz.net/en/2015/10/26/aerial-view-of-roads-looking-like-musical-instruments-for-bmw/?utm_source=feedly&utm_medium=webfeeds) This series of [creative auto ads](https://www.trendhunter.com/trends/electric-capri) for BMW [Milan](https://www.trendhunter.com/trends/fashion-brand-herms) sees the transformation of epic coastal aerial shots into landscapes that appear like musical instruments. Created in order to celebrate the collaboration between BMW and Teatro all Scala of Milano, the dynamic ad campaign depicts the stunning landscapes as a guitar, a violin and a mandolin. Teatro alla Scala is the name of Milan's opera house, which recently partnered with [BMW Group](https://www.trendhunter.com/trends/bmw-alpina) as the official sponsor of La Scala's seasons. Boasting the tagline, "BMW takes you on the road to great music," the three-image campaign aims to align the product with a luxurious lifestyle of jetsetting and experiencing culture, and in particular, of patronizing the arts. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Integration of Art and Advertising:** Creative ads that transform landscapes into musical instruments showcase the trend of integrating art and advertising. - **Luxury Lifestyle Branding:** BMW's collaboration with Teatro all Scala of Milano highlights the trend of luxury lifestyle branding in the automotive industry. - **Cultural Partnerships:** Partnerships between automotive brands and cultural institutions like BMW and Teatro alla Scala demonstrate the trend of fostering cultural connections in marketing campaigns. ### Sectors Adopting This - **Automotive:** Automotive industry can capitalize on trends in integrating art and luxury lifestyle branding in their advertising campaigns. - **Music and Entertainment:** Music and entertainment industry can explore collaborations with automotive brands to enhance their brand image and reach a broader audience. - **Marketing and Advertising:** Marketing and advertising industry can explore innovative ways to integrate art and culture in their campaigns by taking inspiration from BMW's collaboration with Teatro alla Scala. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Piano-Centric Campaigns](https://www.trendhunter.com/trends/kawai-pianos.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Artistic Vehicle Driving Features](https://www.trendhunter.com/trends/bmw-digital-art-mode.md) - [Music-Centric Holiday Campaigns](https://www.trendhunter.com/trends/unwrap-expression.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md)