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# Slick Luxury Car Launches
Three BMW Luxury Cars Will Be Released in Toronto for 2019

By Kalin Ned | Published 2019-02-21 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-luxury-car
References: [press.bmwgroup](https://www.press.bmwgroup.com/canada/article/detail/T0278635EN/bmw-continues-product-offensive-at-canadian-international-auto-show?language=en) & [bmw](https://www.bmw.ca/en/home.html?ds_rl=1029964&gcli)

After debuting a number of models as part of the NUMBER ONE>NEXT strategy at the Montreal International Auto Show, three [BMW](https://www.trendhunter.com/trends/bmw-summer-2023) luxury cars are announced to be released in Toronto — the BMW M4 CS, the BMW i8 Roadster and the MINI Electric Concept.

The autos bring together sporty aesthetics, luxe-focused interiors, as well as performance-enhancing features. While the MINI concept is said to be [purely electric](https://www.trendhunter.com/trends/lyriq) and the BMW i8 optimizes the company's eDrive technology, the M4 CS is limited-run and special edition.

Aside from announcing the BMW luxury car releases, the company also spotlighted some of its most cutting-edge features, including the industry-first Gesture Control which allows the driver to perform simple vehicle functions through hand movements, Remote Control Parking, Active Cruise Control, and Lane Keep Assistant.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 75% | Activity: 65% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Electric Cars:** Opportunity for automobile companies to develop and market high-end electric luxury vehicles featuring sporty aesthetics, lux-focused interiors, and sustainable performance-enhancing features.
- **Gesture Control Technology:** Opportunity for tech companies to develop and integrate natural user interfaces like Gesture Control into cars and other devices for seamless human-machine interaction.
- **Limited Edition Special Vehicles:** Opportunity for automobile companies to develop high-performance limited edition special vehicles to generate buzz and demand among auto enthusiasts.

### Where This Applies

- **Automotive Industry:** The automotive industry has the opportunity to develop and market high-end electric luxury vehicles featuring sporty aesthetics, lux-focused interiors, and sustainable performance-enhancing features.
- **Technology Industry:** The technology industry can develop and integrate natural user interfaces like Gesture Control into cars and other devices for seamless human-machine interaction.
- **Hospitality and Tourism Industry:** The hospitality and tourism industry can offer high-end limited edition special vehicles, like the BMW M4 CS, as part of luxury car rental and tour services to generate buzz and demand among auto enthusiasts.

## Related on Trend Hunter

- [Updated Summer-Ready Electric Vehicles](https://www.trendhunter.com/trends/bmw-summer-2023.md)
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- [Futuristic Hybrid SUVs](https://www.trendhunter.com/trends/concept-xm.md)
- [Retro-Futuristic Headlight Automobiles](https://www.trendhunter.com/trends/neue-klasse.md)
- [Ultra-Sporty Luxury Sedan EVs](https://www.trendhunter.com/trends/bmw-i7-m70-xdrive.md)
