# Transparent Vehicle Decals The New BMW Logo Has a Flat, Futuristic Design By Michael Hemsworth | Published 2020-03-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-logo References: [gearpatrol](https://gearpatrol.com/2020/03/04/bmw-new-logo-sure-to-irritate-traditionalists/) & [bmw](https://www.bmw.com/en/automotive-life/bmw-logo-meaning-history1.html) The new [BMW](https://www.trendhunter.com/trends/neue-klasse) logo has been unveiled by the brand to help usher the automotive company into a new era that's focused on the future of transportation. Debuted on the new BMW Concept i4, the logo makes a few distinct changes to the iconic decal that has undergone a rather intensive redesign. The logo now features a design that is completely flat, and which utilizes a new font in order to strike a balance between the most recent iteration and the original designs previous in the 20th century. The new BMW logo is no longer characterized by a predominantly black design, but instead allows the color of the vehicle itself to shine through thanks to the aforementioned [see-through aesthetic](https://www.trendhunter.com/trends/dab-1-transparent-edition) of the decal. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 88% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Flat Logo Design:** Opportunity for companies to modernize their brand identity by adopting a flat logo design that aligns with futuristic aesthetics. - **Transparent Branding:** Disruptive innovation opportunity for automotive and other industries to experiment with transparent vehicle decals that allow the color of the vehicle to shine through. - **Balancing Tradition and Modernity:** Opportunity for brands to redesign their logos, striking a balance between past and future designs, to communicate a sense of continuity with a touch of innovation. ### Industries Being Reshaped - **Automotive:** The automotive industry can explore the use of transparent vehicle decals to enhance branding and create a futuristic visual identity for their vehicles. - **Graphic Design:** Graphic design companies can capitalize on the trend of flat logo design by offering services to redesign logos for businesses looking to update their brand image. - **Advertising:** In the advertising industry, transparent decals can be utilized as an innovative promotional tool to draw attention to products or brands by incorporating them into various surfaces. ## Related on Trend Hunter - [Retro-Futuristic Headlight Automobiles](https://www.trendhunter.com/trends/neue-klasse.md) - [Updated Automaker Emblems](https://www.trendhunter.com/trends/aston-martin-emblem.md) - [Performance Luxury Rebrandings](https://www.trendhunter.com/trends/bmw-alpina.md) - [Color-Changing Concept Cars](https://www.trendhunter.com/trends/bmw-i-vision-dee.md) - [Automatic Color-Changing Vehicles](https://www.trendhunter.com/trends/bmw-ix-flow.md) - [Emoting-Grille Car Concepts](https://www.trendhunter.com/trends/i-vision-dee.md) - [Reimagined Automotive Brands](https://www.trendhunter.com/trends/automotive-brand.md) - [Car Color-Changing Technology](https://www.trendhunter.com/trends/car-color-changing-technology.md) - [Transparent Modern Auto Updates](https://www.trendhunter.com/trends/renault-twingo-1.md)