# Gamer-Centric Projection Campaigns The BMW Joy 3D Ad in Singapore Will Blow You Away By Joanne Lam | Published 2010-05-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-joy-3d References: [youtube](http://www.youtube.com/watch?v=eqOb0dKR0ck) & [bmw](http://www.bmw.com) Using building projections, [BMW](https://www.trendhunter.com/trends/relax-we-care) promotes themselves in this [interactive](https://www.trendhunter.com/trends/samsung-ads-gamebreaks) BMW Joy 3D billboard in Singapore. Creative and definitely fun to watch, this commercial attracted a large audience that took pictures and stood awe-struck throughout the ad's duration. In presenting the idea that there should always be joy in whatever you are doing, the BMW Joy 3D ad will definitely bring some good times. Check out this awesome building projection in the featured video. **Implications** - In many of today's industries, businesses are required to constantly deliver bold, daring and creative innovations to capture the attention of potential consumers. If businesses aim to remain at the forefront of cutting-edge, they must be able to demonstrate the quality of their product in ways that will stand out in the minds of consumers. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 60% | Activity: 98% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Interactive Building Projections:** Opportunities for businesses to engage with their audience through immersive and visually stunning building projections. - **Gamer-centric Advertising:** Innovative approaches to advertising that target gamers and incorporate interactive elements to captivate their attention. - **Creative Out-of-home Marketing:** Developing unique and captivating marketing campaigns that go beyond traditional methods to leave a lasting impression on consumers. ### Industries Being Reshaped - **Automotive:** Using interactive building projections to showcase vehicles and captivate potential customers in the automotive industry. - **Advertising:** Leveraging gamer-centric advertising techniques to reach a highly engaged audience and increase brand awareness. - **Entertainment:** Exploring creative out-of-home marketing strategies to promote movies, video games, and other forms of entertainment that resonate with audiences. ## Related on Trend Hunter - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Branded Digital Light Shows](https://www.trendhunter.com/trends/maybank-light-show.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [3D On-Screen Cinema Ads](https://www.trendhunter.com/trends/pvr.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)