# Limited Model-Hybrid Cars BMW Japan Infuses the M Series With the 7 Series By Jen Chae | Published 2013-05-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-japan References: [luxurylaunches](http://luxurylaunches.com/transport/limited-edition-bmw-7-series-v12-bi-turbo-japan.php) & [bmw.co.jp](http://www.bmw.co.jp/jp/ja/) For car connoisseurs, this will be intriguing news: BMW Japan infuses the performance of an M series and the luxurious feel of a 7 series to offer the most bang for your buck with the limited edition 7 series V-12 Bi Turbo. Let's start with the interior. Seats are fine Nappa-leathered, manufactured with piano lacquer technology. Everything including the iDrive controller, AC vents and other levers have a ceramic finish. It is equipped with Bang and Olufsen's accredited sound system -- delivering 16 channel sound through 16 surround-sound speakers. Under the hood, its engine is powered by a 6.0 liter V-12 Twin turbo with double VANOS technology delivering 554 HP. It glides on 21-inch V-spoke-styled alloys, which completes the aerodynamic package of the M series influence. The BMW 7 series V12 Bi-Turbo will be sold in limited quantities until the end of this summer in Japan only. It is up for grabs for roughly $226,000. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 52% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Performance:** Combining hybrid technology with high-performance features, such as the limited edition 7 series V-12 Bi Turbo, provides an opportunity for car manufacturers to cater to environmentally conscious consumers without compromising power. - **Luxurious Interiors:** The use of fine Nappa leather and high-end finishes, like piano lacquer and ceramic, in car interiors offers a potential disruptive innovation opportunity for luxury car brands to create an elevated and premium driving experience. - **Custom Limited Editions:** Creating limited edition cars, like the BMW 7 series V12 Bi-Turbo, appeals to car enthusiasts and provides a unique and exclusive offering that can drive demand and increase brand recognition. ### Sectors Adopting This - **Automotive:** The automotive industry can leverage hybrid performance technology and luxurious interiors to create innovative and high-end vehicles that cater to a wider range of consumer preferences. - **Luxury Goods:** Luxury goods companies can explore collaborations with car manufacturers to bring their expertise in premium materials and finishes to the automotive industry, enhancing the overall luxury experience for discerning customers. - **Collectible Items:** Collectible item industries can find opportunities in partnering with car manufacturers to create limited edition cars that appeal to collectors and enthusiasts, offering them a unique and valuable addition to their collections. ## Related on Trend Hunter - [Powerful Plug-In Hybrids](https://www.trendhunter.com/trends/550e-xdrive.md) - [Ultra-Sporty Luxury Sedan EVs](https://www.trendhunter.com/trends/bmw-i7-m70-xdrive.md) - [Japanese-Inspired Car Interiors](https://www.trendhunter.com/trends/twotone-x7.md) - [Powerful Performance Hybrid SUVs](https://www.trendhunter.com/trends/bmw-xm.md) - [Theatre-Equipped Electric Sedans](https://www.trendhunter.com/trends/i7-xdrive60.md) - [Sporty Performance SUV Models](https://www.trendhunter.com/trends/2023-bmw-alpina-xb7.md) - [Futuristic Hybrid SUVs](https://www.trendhunter.com/trends/concept-xm.md) - [453-HP Sports Cars](https://www.trendhunter.com/trends/m2.md) - [Dynamic Precision Sports Cars](https://www.trendhunter.com/trends/bmw-concept-skytop.md)