# Immersive Cinematic Driving Apps This App Brings Adventure to Virtual BMW i3 Electric Car Drivers By Laura McQuarrie | Published 2013-11-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-i3-electric-car References: [digitalbuzzblog](http://www.digitalbuzzblog.com/bmw-i3-electric-car-360-degree-interactive-launch-film/) & [itunes.apple](https://itunes.apple.com/us/app/bmw-i3-become-electric-360/id696274654?mt=8) To launch the new [BMW](https://www.trendhunter.com/trends/bmw-x-airconsole) i3 Electric Car, BMW came up with the 'The World's First 360° Interactive Film.' The commercial for the experience itself takes cues from cinematic movie trailers, inviting users to get behind the wheel of a BMW by downloading the 'BMW i3 Become Electric 360° Film' app. The immersive app takes users on an interactive adventure that involves racing through the streets of a foreign city, picking up mysterious passengers that could provide help during the intense mission and ultimately help the world to "become electric." The plot is set up like a typical Hollywood movie, which lets users take the leading role in this adventure, which happens entirely from an [iPhone](https://www.trendhunter.com/trends/car-dashboard-app) or [iPad](https://www.trendhunter.com/trends/horizon-yacht-fd90). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 12% | Activity: 48% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Virtual Reality Driving Experiences:** Opportunity for car manufacturers to create immersive driving experiences using virtual reality technology. - **Interactive Adventure Apps:** Potential for app developers to create interactive and immersive storytelling experiences for users. - **Cinematic Branding:** Brands can use cinematic storytelling techniques to create engaging and memorable marketing campaigns. ### Industries Being Reshaped - **Automotive:** Car manufacturers can utilize immersive driving apps to enhance their electric car marketing and provide unique experiences for potential customers. - **Technology:** App developers can capitalize on the trend of interactive adventure apps and create innovative storytelling experiences for users. - **Marketing and Advertising:** Brands can leverage cinematic branding to create impactful and engaging marketing campaigns, using storytelling to connect with audiences. ## Related on Trend Hunter - [VR-Powered In-Car Entertainment](https://www.trendhunter.com/trends/holoride.md) - [Connected In-Car Gaming Apps](https://www.trendhunter.com/trends/bmw-x-airconsole.md) - [Emoting-Grille Car Concepts](https://www.trendhunter.com/trends/i-vision-dee.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Cinematic Car Cabin Displays](https://www.trendhunter.com/trends/bmw-theatre-screen.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/bmw-2.md) - [Artistic Vehicle Driving Features](https://www.trendhunter.com/trends/bmw-digital-art-mode.md) - [In-Car VR Experiences](https://www.trendhunter.com/trends/cosmic-chase.md) - [In-Car Blockbuster Services](https://www.trendhunter.com/trends/ridevu.md)