# Color-Changing Concept Cars The BMW i Vision Dee Offers a Glimpse of the Future at CES 2023 By Laura McQuarrie | Published 2023-01-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-i-vision-dee References: [ca.news.yahoo](https://ca.news.yahoo.com/bmw-i-vision-dee-concept-digitizes-the-driving-experience-unveiling-first-look-ces2023-041555994.html)  BMW [i Vision Dee](https://www.trendhunter.com/trends/vision-neue-klasse) (Digital Emotional Experience) is a CES 2023 concept car that gives drivers the ability to customize their physical vehicle digitally. The mid-sized sedan makes the most of E Ink to offer an array of colors that can cover the entirety or a portion of the vehicle's surface, thanks to 240 individually controlled segments. BMW's first full-colour deployment of E Ink technology means that drivers can express their sense of style with not just colors but also patchwork or checkered patterns as well. "With BMW i Vision Dee, we are showing how the car can be seamlessly integrated into your digital life and become a trusty companion," said Adrian van Hooydonk, head of [BMW Group Design](https://www.trendhunter.com/trends/i-vision-dee), in a press release, "The vehicle itself becomes your portal to the digital world – with the driver always in control." Features from this concept car are expected to make their way into future production models, specifically BMW's new [NEUE KLASSE EV](https://www.trendhunter.com/trends/2027-bmw-i3) platform as of 2025. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 62% | Freshness: 14% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Digital Customization:** The use of E Ink technology in BMW i Vision Dee for digital customization offers opportunities to transform how consumers can personalize vehicles. - **Color-shifting Surfaces:** The 240 individually controlled segment surfaces of BMW i Vision Dee provide a chance to bring color-shifting technology to new industries and products. - **Integration of Vehicles in Digital Life:** Increased integration of vehicles in the digital world, as seen in BMW i Vision Dee, can lead to unique product offerings for disruptive innovation opportunities. ### Where This Applies - **Automotive:** The use of E Ink technology in the car industry introduces new ways to personalize and differentiate vehicles. - **Consumer Electronics:** BMW i Vision Dee showcases the possibilities of E Ink technology in consumer electronics for customizable surfaces and digital integration. - **Fashion:** The color-shifting surfaces of BMW i Vision Dee provide potential for new fashion industry applications, from color-changing accessories to innovative textiles. ## Related on Trend Hunter - [Automatic Color-Changing Vehicles](https://www.trendhunter.com/trends/bmw-ix-flow.md) - [Emoting-Grille Car Concepts](https://www.trendhunter.com/trends/i-vision-dee.md) - [Car Color-Changing Technology](https://www.trendhunter.com/trends/car-color-changing-technology.md) - [Sleek Premium EV Concepts](https://www.trendhunter.com/trends/vision-neue-klasse.md) - [Retro-Futuristic Headlight Automobiles](https://www.trendhunter.com/trends/neue-klasse.md) - [Artistic Vehicle Driving Features](https://www.trendhunter.com/trends/bmw-digital-art-mode.md) - [Art Deco Show-Car Statements](https://www.trendhunter.com/trends/vision-iconic.md) - [Solar-Powered Sedan Concepts](https://www.trendhunter.com/trends/vision-eqxx.md) - [Ultra-Futuristic Modern Cars](https://www.trendhunter.com/trends/mercedesbenz-vision-oneeleven.md)