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# Mobstermobiles
BMW 7 Series Takes Security to a Whole New Level

By Robyn Currie | Published 2009-08-11 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-high-security-7-series
References: [bmw](http://www.bmw.com/com/en/newvehicles/7series/security/content.html)

Your neighbour just bought a nice fancy [BMW](https://www.trendhunter.com/trends/i7-xdrive60) 7 Series, and you think “my he must have gotten a raise.” Then you see that the car has [armoured plating](https://www.trendhunter.com/trends/2026-rezvani) and console hidden machine gun case and then you think, “he must have gotten into narcotics smuggling.”

The new BMW 7 Series High Security looks just as pretty as the rest in BMW’s fleet, but its touting itself as the “first manufacturer to offer a car that is fully compliant with the requirements of the class VR7 ballistic protection standard.”

The BMW 7 Series High Security comes with either the 544bhp, 6.0-litre [V12](https://www.trendhunter.com/trends/aurora-v12) engine or the 4.4-litre V8 with 407bhp. Let’s be real here, if you are splurging on a car that can resist land mines, why not shell out a bit more for the V12 engine? Just sayin’.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 81% | Activity: 51% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Armored Vehicle Market Surge:** With the launch of the BMW 7 Series High Security, there is an opportunity for the armored vehicle market to expand as consumers seek safer transportation options.
- **Advanced Automotive Safety Features:** The BMW 7 Series High Security highlights the importance of advanced safety features, leading to growth in industries focused on developing innovative safety technologies.
- **Luxury Security Vehicles:** The luxury vehicle market can expand to a new segment with the release of the BMW 7 Series High Security, leading to the creation of a new industry focused on manufacturing luxury security vehicles.

### Who This Affects Most

- **Automotive Manufacturing:** BMW is revolutionizing the automotive industry with the BMW 7 Series High Security, showcasing opportunities for further development of advanced automotive technology.
- **Armored Vehicle Manufacturing:** The BMW 7 Series High Security highlights opportunities for the armored vehicle manufacturing industry to expand with the increased demand for safer transportation options.
- **Luxury Vehicle Manufacturing:** The release of the BMW 7 Series High Security provides opportunities for luxury vehicle manufacturers to create a new segment focused on the production of luxury security vehicles.

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