# Afterimage Auto Advertising The BMW Flash Projection Project Leaves a Lasting Impression By Amanda Chang | Published 2010-12-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-flash-projection References: [youtube](http://www.youtube.com/watch?v=GR_vDq2iXJ4&feature=player_embedded#) & [theepochtimes](http://www.theepochtimes.com/n2/content/view/47641/) I'm loving this [BMW](https://www.trendhunter.com/trends/heart-of-joy) flash projection campaign, which uses afterimages to get the brand to literally stick in people's minds. Inspired by the natural occurrence of [remnants of bright light](https://www.trendhunter.com/trends/the-outside-book) remaining in your sight when you close your eyes after a flash of bright light, the BMW Flash Projection campaign uses the same idea to leave an imprint of the BMW logo behind viewers' eyelids. I can't wait to see this ad in person at the movies. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 34% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Afterimage Advertising:** Opportunity to explore afterimage technology for advertising campaigns. - **Projection Advertising:** Opportunity to utilize projection technology to create memorable ads. - **Imprint Advertising:** Opportunity to leave lasting impressions on consumers through creative advertising techniques. ### Where This Applies - **Automotive Industry:** Opportunity for automotive companies to use creative advertising techniques to stand out in a competitive market. - **Entertainment Industry:** Opportunity for movie theaters and entertainment venues to incorporate interactive ads using projection technology to enhance the consumer experience. - **Advertising Industry:** Opportunity for agencies to experiment with different forms of advertising, such as afterimage and projection technology, to create unique and memorable campaigns. ## Related on Trend Hunter - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Branded Digital Light Shows](https://www.trendhunter.com/trends/maybank-light-show.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md)