# Supermodel-Backed Automotive Campaigns The BMW 'Dare to be You' Campaign Stars Naomi Campbell By Michael Hemsworth | Published 2023-03-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-dare-to-be-you References: [hypebeast](https://hypebeast.com/2023/3/bmw-xm-dare-to-be-you-naomi-campbell-campaign-customization) & [bmw](https://www.bmw.ca/en/home.html)  The [BMW](https://www.trendhunter.com/trends/mystique-allure) 'Dare to be You' campaign has been launched with the help of supermodel Naomi Campbell to celebrate the arrival of a new era of automotive performance. The campaign puts the model in the spotlight alongside the new BMW [XM](https://www.trendhunter.com/trends/bmw-xm), which features a V8 M-division [TwinPower Turbo](https://www.trendhunter.com/trends/m2) engine along with the brand's fifth-generation battery technology. The campaign also launches a wider collaboration with Campbell who will design her own one-off model of the plug-in hybrid vehicle. Senior Vice President Customer and Brand Jens Thiemer spoke on the BMW 'Dare to be You' campaign saying, "Naomi Campbell is a woman who goes her own way unswervingly and has become not only a unique supermodel but also a fascinating personality. There are few people who can identify with the motto ‘Dare to be You’ as strongly as she can.” Image Credit: BMW / Naomi Campbell, [hypebeast](https://hypebeast.com/2023/3/bmw-xm-dare-to-be-you-naomi-campbell-campaign-customization), [bmw](https://www.bmw.ca/en/home.html) ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 69% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Celebrity-endorsed Automotive Campaigns:** Companies can partner with high-profile celebrities to generate buzz and interest in their latest products and services. - **Hybrid/electric Vehicles:** The growing demand for eco-friendly cars presents an opportunity for innovative technologies that promote sustainability and energy efficiency. - **Custom Vehicle Designs:** Individualized, one-of-a-kind vehicles can attract customers seeking a unique driving experience, creating opportunities for customization and personalization services. ### Industries Being Reshaped - **Automotive:** Automakers can explore unique collaborations with celebrities to promote their products, increasing brand awareness and sales revenue. - **Fashion and Design:** Fashion designers and other creative professionals can partner with car companies to elevate the design and aesthetics of new automobile models. - **Renewable Energy and Sustainability:** Companies specializing in green energy and sustainable solutions can partner with automakers to develop hybrid and electric vehicles that meet consumer demand for eco-friendly options. ## Related on Trend Hunter - [Bedazzled Sequin Luxe Cars](https://www.trendhunter.com/trends/mystique-allure.md) - [Tennis Champion Beauty Campaigns](https://www.trendhunter.com/trends/brave-together-program.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [CGI-Created Fashion Campaigns](https://www.trendhunter.com/trends/find-your-courage.md) - [Artful Car-Themed Capsule](https://www.trendhunter.com/trends/cao-fei-art-car.md)