# Triple-Row Tech-Laden SUVs The BMW Concept X7 iPerformance Offers Exceptional Luxury and Style By Michael Hemsworth | Published 2017-09-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-concept-x7-iperformance References: [werd](http://www.werd.com/46974/bmw-unveils-concept-x7-iperformance-luxury-suv/) & [bmw](https://www.bmw.com/en/topics/fascination-bmw/bmw-concept-vehicle/x7-concept.html) The [BMW](https://www.trendhunter.com/trends/concept-xm) Concept X7 iPerformance has been unveiled at the Frankfurt Motor Show to the delight of drivers worldwide who find the newly designed SUV an exercise in [luxury and performance](https://www.trendhunter.com/trends/highperformance-luxury-suv). The vehicle features three rows of seating within that will provide seating for six, while a panoramic roof keeps the interior space feeling light and airy. A wall-to-wall leather interior is showcased within the vehicle along with an enhanced level of technology that gives each passenger access to their own touchscreen monitor. This acknowledges the shift towards [entertainment technology](https://www.trendhunter.com/trends/vision-v) in all aspects of travel from driving to flying. The BMW Concept X7 iPerformance SUV is set to be placed in full production starting in 2018 with feature and functionality details being made available in the lead-up to release. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 97% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Enhanced In-vehicle Entertainment:** The BMW Concept X7 iPerformance SUV features individual touchscreen monitors for each passenger, indicating the trend towards personalized entertainment technology in vehicles. - **Luxurious Three-row Suvs:** The BMW Concept X7 iPerformance SUV offers exceptional luxury and style with three rows of seating, catering to the growing demand for spacious and high-end SUVs. - **Advance in Automotive Technology:** The BMW Concept X7 iPerformance SUV showcases an enhanced level of technology, highlighting the trend of integrating advanced features and functionalities in vehicles. ### Industries Being Reshaped - **Automotive Manufacturing:** Automakers have the opportunity to capitalize on the trend of luxurious three-row SUVs, such as the BMW Concept X7 iPerformance, by producing similar models with cutting-edge features. - **In-vehicle Entertainment:** Companies specializing in in-vehicle entertainment systems can tap into the trend of enhanced in-vehicle entertainment, like the individual touchscreen monitors in the BMW Concept X7 iPerformance SUV, by developing innovative entertainment solutions for passenger vehicles. - **Automotive Technology Integration:** The growing trend of advanced automotive technology, exemplified by the BMW Concept X7 iPerformance SUV, presents opportunities for companies in the automotive technology sector to develop and integrate innovative features and functionalities in vehicles. ## Related on Trend Hunter - [Futuristic Hybrid SUVs](https://www.trendhunter.com/trends/concept-xm.md) - [Powerful Performance Hybrid SUVs](https://www.trendhunter.com/trends/bmw-xm.md) - [Sporty Performance SUV Models](https://www.trendhunter.com/trends/2023-bmw-alpina-xb7.md) - [Theatre-Equipped Electric Sedans](https://www.trendhunter.com/trends/i7-xdrive60.md) - [Dynamic Precision Sports Cars](https://www.trendhunter.com/trends/bmw-concept-skytop.md) - [Sleek Premium EV Concepts](https://www.trendhunter.com/trends/vision-neue-klasse.md) - [Monstrously Powerful Hybrid SUVs](https://www.trendhunter.com/trends/powerful-hybrid-suv.md) - [Luxury Off-Road SUV Concepts](https://www.trendhunter.com/trends/genesis-x-gran-equator-concept.md) - [Japanese-Inspired Car Interiors](https://www.trendhunter.com/trends/twotone-x7.md)