# Web-Savvy Wheels BMW / AT&T Collaboration Sets Out to Make Wireless Rides By Jordan M | Published 2011-01-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-att References: [engadget](http://www.engadget.com/2011/01/04/atandt-to-get-future-bmws-online-marque-in-danger-of-becoming-ult/) & [att](http://www.att.com/) A recent [BMW](https://www.trendhunter.com/trends/bmw-x-airconsole)/[AT&T](https://www.trendhunter.com/trends/sponsored-in-flight-wi) press release has revealed that the prospect of [wi-fi luxury cars](https://www.trendhunter.com/trends/datadriven-connected-cars) is looming on the horizon. Eager drivers looking to harness the power of the web in their travels will topple over themselves to see this auto innovation. BMW/AT&T have embarked on a joint venture to integrate BMW vehicles with web-capable technology, allowing their customers to access traffic information, weather conditions, and anything else on the go. With BMW/AT&T, you'd be able to access Trend Hunter in your ride!! ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 70% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Web-enabled Vehicles:** BMW's collaboration with AT&T to integrate web-capable technology into their vehicles creates opportunities for web-enabled, personalized, and social experiences while on the road. - **In-car Entertainment:** The collaboration between BMW and AT&T creates opportunities for a new form of in-car entertainment by offering drivers and passengers access to high-speed internet, multimedia and streaming services. - **Connected Cars:** The partnership between BMW and AT&T paves the way for connected cars to communicate with other vehicles, infrastructures, and online services for enhanced communication and safety features. ### Industries Being Reshaped - **Automotive:** The collaboration between BMW and AT&T creates opportunities for innovation in automotive technology, including new forms of in-car entertainment, safety features, and vehicle-to-vehicle communication. - **Telecommunications:** The integration of AT&T's technology with BMW vehicles creates opportunities for telecommunications companies to enter the automotive market and potentially revolutionize the way drivers interact with their vehicles. - **Entertainment:** The collaboration between BMW and AT&T creates opportunities for new and innovative forms of in-car entertainment that could revolutionize the way people consume media while on the go. ## Related on Trend Hunter - [Connected In-Car Gaming Apps](https://www.trendhunter.com/trends/bmw-x-airconsole.md) - [Car Hardware Subscription Services](https://www.trendhunter.com/trends/bmw-1.md) - [Groundbreaking Automated Driving Systems](https://www.trendhunter.com/trends/automated-driving-system.md) - [Car Color-Changing Technology](https://www.trendhunter.com/trends/car-color-changing-technology.md) - [In-Vehicle Entertainment Deals](https://www.trendhunter.com/trends/bmw-3.md) - [Emoting-Grille Car Concepts](https://www.trendhunter.com/trends/i-vision-dee.md) - [Artistic Vehicle Driving Features](https://www.trendhunter.com/trends/bmw-digital-art-mode.md) - [Color-Changing Concept Cars](https://www.trendhunter.com/trends/bmw-i-vision-dee.md) - [Tech Brand Vehicle Features](https://www.trendhunter.com/trends/afeela-car.md)