# Companion Automotive Accessories BMW and Montblanc Collaborated on This 7 Series Men's Bag By Christopher Magsambol | Published 2015-09-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-and-montblanc References: [acquiremag](http://www.acquiremag.com/style/montblanc-7-series-bmw) & [freshnessmag](http://www.freshnessmag.com/2015/09/14/montblanc-x-bmw-7-series-collection/) [BMW](https://www.trendhunter.com/trends/bmw-motorsport-eyewear-collection) and [Montblanc](https://www.trendhunter.com/trends/100-years-of-meisterstck) collaborated on a special collection of accessories to match the new [7 Series](https://www.trendhunter.com/trends/twotone-x7). The two retailers wanted to provide drivers of the high-end sedan with luxury wherever they goes, from the moment they step out of the car. The collection features a stylish duffle bag perfect for all types of travel, as well as a briefcase for every day use. The collection also has a number of leather goods to give you a new set that makes for a consistent black leather look. One of the most distinct accessories would be a holder for the car's "DisplayKey." Each of the products are made from either premium leather or canvas, each with subtle Montblanc branding. Each piece in the collection is quite versatile and can stand alone from its 7 Series companion. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 22% | Activity: 18% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxury Automotive Accessories:** Explore the growing trend of luxury automotive accessories that provide style and functionality to complement high-end vehicles. - **Collaborative Brand Partnerships:** Discover the disruptive innovation opportunities presented by collaboration between automotive and luxury accessory brands, offering unique and exclusive products to consumers. - **Versatile and Coordinated Collections:** Uncover the trend of versatile accessory collections designed to complement specific automotive models, providing a cohesive and coordinated lifestyle experience for drivers. ### Where This Applies - **Automotive Accessories:** The automotive accessories industry can tap into the growing demand for luxury and coordinated accessories that enhance the driving experience. - **Luxury Goods:** The luxury goods industry can explore collaborative partnerships with automotive brands to create exclusive and high-end accessories that cater to affluent consumers. - **Lifestyle:** The lifestyle industry can incorporate versatile accessory collections into their product offerings, targeting consumers seeking a coordinated and stylish experience. ## Related on Trend Hunter - [Automaker-Branded Limited-Edition Collections](https://www.trendhunter.com/trends/mercedesbenz-and-superplastic.md) - [Second Leather Design Campaigns](https://www.trendhunter.com/trends/100-years-of-meisterstck.md) - [Accessible Motorsport Sunglasses](https://www.trendhunter.com/trends/bmw-motorsport-eyewear-collection.md) - [Auto-Branded Baby Gear](https://www.trendhunter.com/trends/highquality-baby-gear.md) - [Japanese-Inspired Car Interiors](https://www.trendhunter.com/trends/twotone-x7.md) - [Collaborative Travel Campaigns](https://www.trendhunter.com/trends/monos-x-brooklyn-coach-works.md) - [Mood-Altering Automotive Fragrances](https://www.trendhunter.com/trends/bmw-fragrances.md) - [High-End Automotive Luggage Lines](https://www.trendhunter.com/trends/porsche-design-roadster-aluminum-collection.md) - [Fashion Designer-Visionary Cars](https://www.trendhunter.com/trends/gclass-past-ii-future.md)