# Automaker AI Use Policies The Seven Principles for AI from BMW Outline Ethical Workplace AI By Colin Smith | Published 2023-08-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-ai References: [press.bmwgroup](https://www.press.bmwgroup.com/global/article/detail/T0318411EN/seven-principles-for-ai:-bmw-group-sets-out-code-of-ethics-for-the-use-of-artificial-intelligence?language=en)  The [BMW Group](https://www.trendhunter.com/trends/automated-driving-system) is a leading company when it comes to integrating Artificial Intelligence (AI) and using it for the digital transformation of the automotive industry. The company uses AI throughout the value chain to enhance the customer experience, product quality, employee satisfaction, and process efficiency. However, the company also recognizes the ethical and social implications of AI and strives to use it in a responsible and trustworthy manner. To ensure this, the BMW Group has developed a code of ethics for AI, based on the [EU](https://www.trendhunter.com/trends/acea-and-adecco) guidelines for trustworthy AI. The code consists of seven principles that cover the development and application of AI within the company. These principles are: human agency and oversight, technical robustness and safety, privacy and data governance, transparency, diversity, non-discrimination and fairness, environmental and societal well-being, and accountability. The seven principles aim to ensure that AI supports human values and respects human dignity, autonomy, and rights. They also seek to prevent harm, discrimination, and bias from AI applications and to promote sustainability, innovation, and social good. The BMW Group believes that [responsible AI](https://www.trendhunter.com/trends/craig) has a huge potential to create long-term benefits for all its stakeholders and is committed to advancing AI driven by ethical principles that always put people first. Image Credit: BMW Group ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 81% | Activity: 88% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Ethical AI Development:** The BMW Group has developed a code of ethics for AI, based on the EU guidelines for trustworthy AI, to ensure that AI supports human values and respects human dignity, autonomy, and rights. - **Responsible AI Use:** The BMW Group recognizes the ethical and social implications of AI and strives to use it in a responsible and trustworthy manner, aiming to prevent harm, discrimination, and bias from AI applications. - **AI-driven Innovation:** The BMW Group believes that responsible AI has a huge potential to create long-term benefits for all its stakeholders, promoting sustainability, innovation, and social good. ### Industries Being Reshaped - **Automotive:** BMW uses AI throughout the value chain in the automotive industry to enhance the customer experience, product quality, employee satisfaction, and process efficiency. - **Technology:** The integration of AI in the automotive industry presents opportunities for technological advancements and innovative solutions. - **Ethics:** The code of ethics for AI development in the automotive industry highlights the importance of ethical considerations and responsible use of AI technology. ## Related on Trend Hunter - [Accountable Workplace AI Policies](https://www.trendhunter.com/trends/google-ai-principles.md) - [Workplace AI Use Frameworks](https://www.trendhunter.com/trends/deutsch-telekom-ai.md) - [Ethical AI Commitments](https://www.trendhunter.com/trends/samsungs-ethical-ai.md) - [University-Focused AI Governing Frameworks](https://www.trendhunter.com/trends/tsinghua-university.md) - [Ethical AI Guides](https://www.trendhunter.com/trends/ai-guide.md) - [Music-Based AI Frameworks](https://www.trendhunter.com/trends/youtube-7.md) - [AI-Empowered Vehicle Designs](https://www.trendhunter.com/trends/toyota-research-institute2.md) - [Automotive AI Solutions](https://www.trendhunter.com/trends/automotive-ai-certification-program.md) - [AI Vehicle App Features](https://www.trendhunter.com/trends/myvw-mobile-app.md)