# Automotive AI Assistants A New BMW AI Assistant Can Keep Drivers Awake and Alert While Driving By Justin Lam | Published 2018-09-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bmw-ai-assistant References: [venturebeat](https://venturebeat.com/2018/09/06/bmw-launches-ai-assistant-that-reacts-when-youre-tired/) & [theverge](https://www.theverge.com/2018/9/6/17826774/bmw-voice-assistant-ai-infotainment) AI assistants are becoming more common in the home and a new [BMW](https://www.trendhunter.com/trends/bmw-and-amazon) AI assistant aims to bring the smart technology into vehicles. The new AI will be proprietary to BMW and will be able to perform fairly standard AI tasks. This includes playing music, giving directions, responding to random questions, turning on the HVAC system and much more. The BMW AI assistant is set to appear in all BMW models featuring the 7.0 operating system, which will begin rolling out in March 2019. While the BMW AI assistant may sound like fairly standard fare, it does feature one distinct capability unseen in other [automotive AIs](https://www.trendhunter.com/trends/volvo-and-google). When a user tells the system they are tired, the AI assistant will then initiate Vitality Mode and change the lighting, temperature and mood music to keep the driver awake. Image Credit: BMW ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 45% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **AI Assistants in Vehicles:** The integration of AI assistants into vehicles is a growing trend, offering convenience and personalized services for drivers. - **Personalized Driving Experiences:** AI assistants in vehicles can create personalized driving experiences by adjusting lighting, temperature, and music based on the driver's needs and preferences. - **Enhanced Driver Safety:** AI assistants in vehicles can enhance driver safety by detecting fatigue and initiating measures to keep the driver awake and alert. ### Where This Applies - **Automotive:** The automotive industry can leverage AI assistants to provide enhanced driving experiences and improve driver safety. - **Artificial Intelligence:** The AI industry can capitalize on the integration of AI assistants into vehicles, offering innovative solutions for the automotive sector. - **Smart Home Technology:** The smart home technology industry can expand its offerings by integrating AI assistants that seamlessly connect home and vehicle environments. ## Related on Trend Hunter - [Natural Language Automotive Assistants](https://www.trendhunter.com/trends/bmw-and-amazon.md) - [AI-Enabled Car Assistants](https://www.trendhunter.com/trends/soundhound-ai.md) - [AI Vehicle App Features](https://www.trendhunter.com/trends/myvw-mobile-app.md) - [AI-Powered Car Assistants](https://www.trendhunter.com/trends/mistral-ai.md) - [AI-Powered Driving Apps](https://www.trendhunter.com/trends/aipowered-driving-app.md) - [In-Car Stress-Reducing Solutions](https://www.trendhunter.com/trends/harman-ready-care.md) - [AI Built-In Cars](https://www.trendhunter.com/trends/baidu-1.md) - [Smart Drive Systems](https://www.trendhunter.com/trends/skipgen.md) - [Artistic Vehicle Driving Features](https://www.trendhunter.com/trends/bmw-digital-art-mode.md)